May 2009

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Originally posted on The Viral Garden Remember a year or two ago when Ford came out with the ‘Bold Moves’ tagline? Remember how they were widely mocked for not really making any bold moves? It’s ironic because the struggling carmaker has finally come up with an initiative that matches its now retired tagline. For the […]

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Originally posted on The Viral Garden CopyBlogger has a post up on 5 Steps to Going Viral on Twitter. If you follow me on Twitter, you know that Twitter is now the top referring site to my blog (roughly 13% of my traffic for 2009 comes from Twitter). And when I am active on Twitter […]

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Originally posted on The Viral Garden GoDaddy’s Super Bowl ad led to a less than favorable reaction from some on Twitter. With many people saying they were going to go with someone else. Which led to this offer by one of GoDaddy’s competitors: Which resulted in… Any questions?

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Originally posted on The Viral Garden Kat recently had a great post about social media monitoring, and lamented that the post might be too elementary for her blog’s audience. I disagree, I think that while many active individuals might understand the importance of monitoring, most companies totally miss it. And since we in the ‘social […]

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Originally posted on Marketing Profs Daily Fix blog If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter? Wrong. Try Google Blog Search, Summize, and Technorati. Before you can launch a successful social media strategy, you must begin monitoring existing conversations about your company. […]

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Originally posted on The Viral Garden A lot of people talk about ways you can get more readers to your blog. I say why just worry about trying to get more readers, instead why not try to excite and thrill them?!? Here’s ten ways I try to do that, but as you are reading these […]

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Originally posted on The Viral Garden A couple of weeks ago, I asked the poll question “If a company or small business is blogging, what’s the most important metric they should measure?” And according to you guys, Subscribers (36.2%) and comments (32.8%) were easily the two most important. Thanks to everyone that voted! So since […]

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Originally posted on The Viral Garden Back in February I noticed something interesting; my daily feed readers had caught my daily traffic. That got my attention, so I started spending a lot more time analyzing my feed statistics, and a lot more time analyzing Feedburner. I quickly found that Feedburner has a ton of great […]

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Originally posted on The Viral Garden My latest article is up at Marketing Profs, entitled ‘Eight Easy Ways to Grow Your Blog‘. It’s a freebie article (yah!), and is aimed specifically at small businesses/companies that are struggling to get their blogs off the ground. Many such businesses are bootstrapping it already, and they don’t have […]

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Originally posted on Marketing Profs Daily Fix blog A few days ago I got a concerned Direct Message on Twitter from a friend of mine. Her company had been the benefactor of a very positive article on a Washington Post blog. That’s good. Unfortunately, commenters were attacking the business, based on the information contained in […]

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Originally posted on Marketing Profs Daily Fix Blog Thinking about launching a company blog? Great, now if you want to avoid being “that guy,” then here’s the essential elements that you should incorporate into your blog. 1 – A strategy. Why are you blogging? What are you attempting to do with your blog? Establish your […]