February 2010

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Tweet Share Share +1Total Shares 0Remember that game where a group of people sit in a circle and one person whispers a rumor to the person next to them?  Then that person whispers it to the next person, and so on until the rumor has worked its way around the circle.  Then the last person […]

The ROI of giving a damn

by Mack Collier

Tweet Share5 Share2 +12Total Shares 9This morning I was pleasantly surprised to see a tweet from Mike Myatt about an article FedEx’s Matt Ceniceros had written where he discussed how the company uses social media to connect with its customers.  He added this passage: “Social media” can seem like a complex world of diverse and […]

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Tweet Share Share +1Total Shares 0Hey guys, I wanted to try something different with this post. Lately I’ve been struggling to find time to get new posts up here and at The Viral Garden as frequently as I want. So I wanted to experiment with doing some audio posts like this one. I can do […]

Tweet99 Share85 Share17 +15Total Shares 206 One of the most frequent questions I get about social media is the cost. What will launching a blog/Facebook fan page/Twitter presence cost me? What will a social media strategy cost? The answer is never clear-cut and depends on several factors, including: What are your goals for using social […]

Tweet Share11 Share +1Total Shares 11Don’t most of us want more comments on our blogs?  Even the companies I work with almost always mention ‘getting more comments’ as one of the top concerns for their blog. And it’s easy to see why we’d want more comments, after all, if our readers leave more comments, it […]

How high is your bar set?

by Mack Collier

Tweet Share1 Share +1Total Shares 1 When I was 11 years old, living in rural Alabama, one hot summer I joined a local football team.  The school where I was attending at the time didn’t have a football program, but a nearby school did, and a couple of my friends convinced me to join them […]

Tweet Share3 Share +1Total Shares 3 It’s a label that’s like nails on a chalkboard to many people, but one we can’t seem to escape. The ‘Social Media Rockstar’. Who is this person?  How do we determine who a ‘rockstar’ is in this space? Unfortunately, we too often give this label to people that really […]