September 2010

Tweet184 Share38 Share70 +12 Pin0TOTAL SHARES 294How cool is this?  My friend Kaitlyn, who works for Ogilvy, wrangled some time with Ford CMO Jim Farley at the Paris Auto Show to answer a few questions about how the automaker uses social media.  So she reached out to me and a few other people to see […]

Tweet38 Share0 Share0 +10 Pin0TOTAL SHARES 38Twitter has seen an additional 40 million users since April.  That’s huge, but the interesting point is that usage among mobile devices like tablets and smartphones seems to be driving the majority of the growth. Since April, Twitter has also seen a 62% jump in mobile traffic, and that […]

Tweet56 Share0 Share0 +10 Pin0TOTAL SHARES 56If you missed last nite’s #Blogchat, here is the transcript. I’ve been so excited about the lineup for October that I could barely wait till today to get this post up!  We’ll have TWO amazing co-hosts plus #Blogchat will have its first sponsor!  Here’s the lineup: October 3rd – […]

Tweet82 Share10 Share0 +10 Pin0TOTAL SHARES 92 A new study by ExactTarget claims that people that follow a brand on Twitter are more likely to buy that brand’s products than people that ‘Like’ a brand on Facebook, or that subscribe to its email newsletter.  The same study also found that Twitter followers were more likely […]

Tweet22 Share3 Share0 +10 Pin0TOTAL SHARES 25Last week in Dallas I led a workshop at #Optsum called Think Like a Rockstar, that looked at how rockstars connect with their customers and turn them into fans.  And what companies can learn from rockstars in cultivating their own brand advocates.  I included several examples of how rockstars […]

Tweet22 Share2 Share0 +10 Pin0TOTAL SHARES 24At one point on Thursday during her session at Optimization Summits in Dallas, CK mentioned a type of technology and how marketers could utilize it effectively.  Then she mentioned another, and the audience was so enthralled that an hour-long discussion on just these tools commenced. Was she talking Twitter?  […]

Tweet38 Share2 Share0 +10 Pin0TOTAL SHARES 40Depends on the company.  More importantly, it depends on how the company views the person that buys their products. On Friday I’ll be conducting a workshop at #Optsum that will center on one key question: Why do rockstars have ‘fans’ while companies have ‘customers’? Because at the end of […]

Tweet27 Share0 Share0 +11 Pin0TOTAL SHARES 28This week I am heading to Dallas for my second #Optsum conference.  I led a workshop at the one in March, and will be doing so again this week.  I absolutely LOVE speaking at and attending social media/marketing conferences like this one, and I wanted to share some tips […]

Tweet20 Share0 Share0 +10 Pin0TOTAL SHARES 20Hey guys, I wanted to let you know that tonite’s #Blogchat topic will be ‘Writing For Yourself vs Writing for Your Blog’s Readers’.  This topic was suggested by @WriterChanelle, so thank you!  In recent weeks I’ve tried to give a bit more structure to the #Blogchat topics, but with […]

Tweet45 Share0 Share1 +10 Pin0TOTAL SHARES 46I caught the tail end of a discussion on Twitter today on online influence in the #smmeasure chat.  The topic of ‘online influence’ and how to determine who has influence and how to grow that influence has been discussed often this year. Here is all I know about being […]

Tweet31 Share0 Share0 +10 Pin0TOTAL SHARES 31Guys if you haven’t heard, Shani Sammons will be co-hosting #Blogchat on Sunday nite.  We’ll be discussing how musicians can use social media to connect with their fans.  Shani just wrote a post recapping a lot of the work she did with social media for Sugarland, please check it […]