October 2010

Tweet92 Share62 Share8 +10 Pin0TOTAL SHARES 162There are two ways that social media initiatives can directly benefit your business: 1 – By generating revenue 2 – By lowering existing business costs For whatever reason, most of the ‘What is the ROI of Social Media?’ discussion focuses on the first area.  But the 2nd area is […]

Tweet79 Share229 Share1 +10 Pin0TOTAL SHARES 309Last week I spent a few days providing social media training for a company that probably provides social media services for more clients than any other company in the country, if not the world. Where was I?  Well I wasn’t working with a hotshot PR firm, or a branding […]

Tweet44 Share3 Share0 +10 Pin0TOTAL SHARES 47Got a company blog?  Not sure how to effectively manage and respond to the comments you get there?  Well Sunday nite’s #Blogchat is just what you need!  We’ll be joined by the amazing @ShannonPaul who will be educating us on “How to Respond to Comments on Your Company Blog”. […]

Tweet47 Share0 Share1 +10 Pin0TOTAL SHARES 48Yesterday I posted two examples of how some social media numbers are completely useless. One of the examples was how I have almost 22,000 followers on Twitter, and yet I rarely get 1-2% of them to click on any link I share on Twitter.  I said we’d check out […]

Tweet144 Share11 Share3 +10 Pin0TOTAL SHARES 158And you and I will prove this together. As soon as I publish this post, I am going to tweet out the link to my 22,000 followers on Twitter.  When that happens, click this link to see what SiteMeter says the traffic looks like for today.  This will give […]

Tweet28 Share0 Share0 +10 Pin0TOTAL SHARES 28Last nite @GrantGriffiths from Headway Themes joined us for the 1st ever sponsored #Blogchat.  Headway is a premium blog theme, and the topic for last nite’s #Blogchat was How to Choose a Blog Theme/Template. The discussion was broken into two areas; the 1st 30 minutes or so was devoted […]

Tweet75 Share0 Share0 +10 Pin0TOTAL SHARES 75I’m proud to announce that this Sunday will mark the 1st sponsored #Blogchat!  Joining us will be Grant Griffiths, who is the co-founder of the Headway premium blog theme.  Grant will be discussing How to Choose a Blog Template with us, and he’ll also be answering our questions about […]

Tweet81 Share8 Share1 +10 Pin0TOTAL SHARES 90This is interesting!  Last week’s post with Ford CMO Jim Farley’s statements about how Ford has seen massive cost savings via Social Media proved to be quite popular.  In fact I believe it’s the most RTed post I’ve ever written. Well last Thursday after publishing the post, Ford’s Scott […]

Tweet1 Share0 Share0 +10 Pin0TOTAL SHARES 1As most of you know, Brian Clark, AKA @Copyblogger will be co-hosting Sunday nite’s #Blogchat.  Brian’s session will cover “How to Create Compelling Content For Your Blog”. As I try to do with our co-hosts, I wanted to give Brian’s #Blogchat a bit more structure cause I know so […]