December 2010

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Hey guys, I hope Santa was good to everyone (even if you were a bit naughty), and hope everyone is excited about 2011!  I have a big January on tap, and I wanted to let you know about a couple of events that I’ll be participating in. Next week I am heading to Las Vegas […]

TOTAL SHARES 223

Last Wednesday I held my Think Like a Rockstar blogging class for the Content Marketing Crash Course at Marketing Profs.  The course is over, but if you want to view all 17 classes, here’s information on how you can.  I’ve been spending a lot of time on the Rockstar analogy this year, covering why rockstars […]

TOTAL SHARES 2

As many of you know, Marketing Profs has been conducting its Content Marketing Crash Course for the last week or so.  Tomorrow I am finally up, and at 1:30-2:30pm CT, I’ll be teaching my class, Think Like a Rockstar: How to Build Fans and Engagement Around Your Blog.  This is the blogging version of my Think […]

TOTAL SHARES 30

I am definitely not an SEO expert, but after a couple of years of studying up on how search engines work, I think I have at least a 101-level understanding of the topic.  Still, as with most other things, I can learn something better if I can figure out for myself why it works. Earlier […]

TOTAL SHARES 55

No matter what reason you have for blogging, your blog IS a selling tool.  You are creating content that’s a selling tool for….something.  The key is to make sure you are selling what your customers want to buy. Most companies create blog content that directly promotes its products, because that’s what it wants to sell. […]

TOTAL SHARES 30

A few months ago Ian Greenleigh gave me some great stats and case studies from some of Bazaarvoice‘s clients on how they were benefiting from online ratings and reviews.  I published those findings in a post that proved to be one of the most popular here so far this year.  So I wanted to bring […]

TOTAL SHARES 34

As 2010 comes to a close, it’s a good time to take a long, hard look at your blog.  That’s exactly what I am doing now, and I’m seeing a lot of areas that can and will be improved upon in 2011. A good place to start is by first seeing what worked, and that […]

TOTAL SHARES 17

As many of you know, I am a huge fan of Marketing Profs and their conferences and virtual events.  I’ve been lucky enough to speak at several of their events, and I’ll be working with them on their latest effort, the Content Marketing Crash Course.  What Marketing Profs has done is bring together over 20 […]

TOTAL SHARES 68

Tonite’s #Blogchat will have a special co-host, the amazing Becky McCray!  Becky is the expert when it comes to everything small and local business, so it only makes sense that she would be perfect to co-host tonite’s #Blogchat focused on how small businesses can use blogs!  Here’s tonite’s schedule: 1 – At 8:00 PM Central, […]