March 2011

Tweet75 Share9 Share41 +10 Pin0TOTAL SHARES 125Next week I am speaking at the PRCA State Conference in Birmingham, on how to create engaging content.  I’m currently putting the finishing touches on my presentation for this event, and wanted to share some of the tips with you here on how to increase engagement on your blog. […]

Tweet41 Share1 Share14 +10 Pin0TOTAL SHARES 56There seems to be an unwritten rule in social media: “You don’t attempt to make money off the content you create via social media.” I’m not sure who created this rule, but every time a content creator attempts to monetize their efforts, there is almost always a level of […]

Tweet22 Share3 Share5 +10 Pin0TOTAL SHARES 30Over the past 3 months, I’ve made a concerted effort to post more often here.  During #Blogchat on Sunday night, a few people were asking me about my experiences, and I promised to do a recap post here, detailing what I have learned. First, as you might expect, traffic […]

Tweet38 Share11 Share17 +11 Pin0TOTAL SHARES 67According to Google Analytics, at least 25% of the traffic here is coming from Twitter and Facebook.  Which is great, but the problem is that a lot of these visitors are here for the 1st time, and often they will only be here long enough to read the latest […]

Tweet194 Share2K Share107 +114 Pin1TOTAL SHARES 2K“Hello, my name is Mack, and I am an introvert.” If you are an introvert that’s active in social media, do people that you meet find it difficult to believe that you are introverted?  I get this often, so much so that I have on my Facebook page that […]

Tweet321 Share109 Share231 +19 Pin0TOTAL SHARES 670One of the biggest misconceptions companies have about online and social media is that any and all negative reviews and comments should be completely ignored.  The idea seems to be that if companies ignore the negative response from customers, that it ‘goes away’. A new Harris survey concludes that […]

Tweet114 Share13 Share70 +10 Pin0TOTAL SHARES 197Last week I wrote a post here on sharing and promoting content on Twitter, and included seven tips on doing this.  But several of you have asked for a better explanation of the 6th step: Wrap as much amazing shared content around YOUR content as possible.  Want to share […]

Tweet45 Share6 Share28 +10 Pin0TOTAL SHARES 79I wanted to tell you about two blog posts I have written that both got very different results for me.  The first was a rant, and it was an engagement bonanza.  It currently has over 70 comments, got around 600 ReTweets, and on the day it was published, traffic […]

Tweet9 Share1 Share9 +10 Pin0TOTAL SHARES 19One of the highlights of SXSW for me was getting to catch up with my friend Tom Martin.  Tom was also kind enough to interview me for his Talking With Tom series.  If you haven’t heard about this, Tom started going around the country interviewing marketers. thought leaders and […]

Tweet369 Share49 Share123 +19 Pin0TOTAL SHARES 550So how do you explain what Twitter is to someone that’s never used it before?  It’s not easy, is it?  When I try to explain what Twitter is to friends and others, I try to talk about different ways that you can use the site.  Here’s some examples: Twitter […]

Tweet488 Share113 Share330 +15 Pin1TOTAL SHARES 937I’m coming up on my 4th anniversary of being on Twitter.  The way I have used Twitter has changed at least a dozen times, and I am constantly experimenting with how to use the site to best meet my goals.  Here’s some tips I have learned for how I […]