July 2011

Thanks to everyone that submitted their blog to be reviewed tonight at #Blogchat.  Here’s the three blogs we’ll be reviewing, and please do check these three blogs out if you will be joining #Blogchat tonight, and please pay close attention to the feedback each blogger has given us: 1 – Christine Margiota-Geraci’s blog.  Here’s Christine’s […]

This post originally appeared on BMA on February 13, 2006.  Funny how 5 years later, we are still arguing the same themes of this post.  You can read all the BMA posts here. When I left this post last month, I did so because I thought the whole ‘A-Lister’ dust up was a temporary by-product of […]

One of the ‘problems’ I am running into when I talk to event organizers and potential sponsors about doing a LIVE #Blogchat is that it’s sometimes difficult for them to understand what a LIVE version of a Twitter chat would look like.  I try telling them that a buncha smart people get in a room […]

It’s that time again!  Once a month we review the blogs from 3 participants during #Blogchat, and we’ll be doing it again this Sunday!  The idea is that you get a ‘fresh set of eyes’ to look at your blog and give you some ideas and pointers on what you’re doing. So if you’ve just […]

Ready to launch a Brand Ambassador Program for your company? Let’s discuss how we can make that happen. Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason.  While customers as a whole don’t trust brands, they do trust other customers.  Especially passionate customers that love their favorite brands. […]

This post originally appeared on BMA on December 20, 2005. If you would like to read all the BMA posts, click here. “There are amazing women musicians out there. But the industry signs acts based on marketing. It’s definitely a loop. There aren’t women out there doing well, because they haven’t been signed, so (the […]

This week I got to spend some time in Round Rock, Texas, working with Dell on its #DellCAP reunion project.  This is an extension of the first #DellCAP that was held last June, that I was also lucky enough to help Dell with.  As with last year’s event, Dell brought in 15 customers (including 13 […]

Tonight’s (Sunday) #Blogchat topic will be How to Respond to Negative Comments, and we’ll be joined by TWO special co-hosts!  Helping us learn how to handle negative blog comments will be Bazaarvoice’s Chief Marketing Officer, Erin Nelson plus Bazaarvoice’s Social Media Manager Ian Greenleigh!  Please click the links to follow both of them on Twitter, […]

This post originally appeared on BMA on November 30th, 2005.  If you would like to read all the posts in the BMA series, click here. Bernie Marcus can’t stop smiling. The Home Depot founder is beaming as he enjoys the $250 million dollar gift he’s given the city of Atlanta, the newly opened Georgia Aquarium. And he’s not […]

Quick: What’s the goal of your blog? You can probably answer that pretty quickly.  Maybe you want to build awareness, or establish thought leadership.  Or maybe you want to generate leads or sales.  Or use it as a customer service platform. Now comes the stumper: How do you measure the success of your blogging strategy? […]

My first recollections of getting ‘online’ are in the late 1980s, and local electronic BBSes (Bulletin Board Systems).  These were basically where someone would turn their computer into a network where others could call into it with a modem, and we could chat with each other, post messages, etc.  Extremely basic functionality, ‘graphics’, etc, and […]