January 2013

Tweet Share10 Share6 +12Total Shares 18Digiday had a nice article today profiling Patagonia’s content strategy.  I found this quote from Patagonia’s Creative Director Bill Boland to be very interesting:  “Our content stays away from the hard sell,” said Bill Boland, Patagonia’s creative director. “But we are finding that our customers are interested in talking about […]

Tweet Share11 Share4 +12Total Shares 17 Most people use the terms interchangeable, but I think they are two separate types of people.  In my mind, fans have a higher level of passion and sense of ownership over a brand.  Both brand advocates and fans want to see their favorite brands succeed, but  I think the […]

Tweet Share16 Share11 +115Total Shares 42 If social media has done anything, it has highlighted the fact that we humans love to jump to conclusions.  And we love to latch onto assumptions that validate and agree with our own worldview.  The same thing with blogging, we cling to many ‘truths’ that are in reality, mostly […]

Tweet2 Share32 Share3 +115Total Shares 52Two weeks ago I wrote a pretty popular blog post on whether or not bloggers should include dates on their posts.  There was plenty of support both for having and removing dates from posts. Now at that time, I did not include dates on my posts.  But since one of […]

Ignore the Haters

by Mack Collier

Tweet Share6 Share3 +124Total Shares 33It’s such a privilege to be a part of #Blogchat every Sunday night.  The community there is incredibly supportive and helpful.  People go out of their way to greet you when you arrive, and to help you in any way they can.  Especially newbies and people that are joining for […]

Tweet Share3 Share2 +17Total Shares 12Think Like a Rock Star is now less than three months from hitting stores.  So as you might guess, these last few months have been a crash course for me in how to effectively market a book and help it be successful. Most of the information I’ve found and advice […]

Tweet Share2 Share2 +17Total Shares 11I have a love/hate relationship with list posts.  On the one hand, those ’10 Steps to Launching a Business Blog’ or ‘5 Ways to Improve Your Blogging Today’ posts are always popular.  I know, cause I’ve written plenty of them.   And even though a lot of bloggers don’t like […]

Tweet Share2 Share +13Total Shares 5 If I asked you about Scott Monty, you’d probably offer up that he’s the Global Head of Social Media for Ford.  Everyone knows that. But did you also know that Scott is a huge Sherlock Holmes fan and has one of the best hobby blogs I’ve ever seen, The […]

Tweet1 Share13 Share9 +15Total Shares 28If you think about it, one of the fastest ways to truly establish thought leadership with a blog is to continuously create high-level content around a subject.  Yet very few blogs do that, and the ones that offer high level content on a frequent basis typically have a very infrequent […]

Tweet29 Share2 Share12 +1Total Shares 43 It’s the timing and context of the reward that’s crucial. If you walk into Best Buy and the door greeter smiles and hands you a coupon for 20% off any purchase over $100 during your visit, that’s not a reward.  It’s an incentive to make a purchase.  While that […]

Tweet Share Share2 +1Total Shares 2I was digging through this blog’s stats this morning in Google Analytics, and I noticed something interesting.  As I mentioned here a couple of weeks ago, one of my goals for 2013 is to blog more often.  A big reason why is because I want to increase the traffic here, […]