October 2013

Yesterday I wrote about how you can increase your chances of getting paid for the content you create.  How to monetize a blog is one of the most requested topics among the #Blogchat community, so today I wanted to talk about another option for making money from your blog: Getting a sponsor. The problem that […]

I am really excited about this event! Next week from Wednesday through Friday I’ll be in Huntsville, Alabama for the Social Media Tourism Symposium.  I’ll be joined by some of the top social media marketing speakers including Jay Baer, Sheila Scarborough and Tom Martin, among others.  In fact, both Sheila and Tom have spoken at […]

Earlier this week the New York Times ran an opinion piece from Tim Kreider addressing a topic that many bloggers can relate to: Being asked to create content for someone without being paid.  Have you ever been invited to write a post or series of posts for a blog or site?  Or maybe you’ve been […]

I hate to ask for help. Part of it is not wanting to bother others but mostly its not wanting to be vulnerable or to admit that I need help.  And unfortunately I’ve needed to ask others for help more than I would like this year. But when I do ask for help, I make […]

I was doing some research for a client and found a few of these stats, so I started doing some digging and pulled together the rest, and had a good friend (thanks Kerry!) send me some links as well.  Enjoy! Social Media User Behavior Facebook is still the most popular social networking site with Teens, […]

About a year ago I unfollowed a guy on Twitter.  It wasn’t for anything he said or did, it was for the way he said it.  He was Captain Disagreeable.  He challenged everything, and typically the points he challenged were incredibly minor.  It would result in the person he was challenging bending over backwards to […]

It’s no secret that I’m big fans of the gang at Brains on Fire.  You probably know them for their work with client Fiskars in helping to create and develop The Fiskateeers movement, which is a staple case study at marketing and social media conferences, and for good reason.  I used it as a case […]

Red Bull is one of my favorite case studies from Think Like a Rock Star.  In the book I call them this generation’s Nike, and they really are.  What separates Red Bull from most brands is its customer-centric marketing.  Everything about the brand’s content, marketing and communication efforts is about its customers and what’s important […]

One of my pet peeves in #Blogchat is when we are discussing how to create engaging content or how to grow readership and someone will tweet ‘just write awesome posts!’ Yeah, because it’s that easy. It’s like saying that the solution to losing weight is to ‘eat less, exercise more’.  Want more readers?  Write awesome […]

Here’s the link to tonight’s #Blogchat transcript (Click transcript on the left) More and more bloggers are deciding to launch a newsletter in addition to their blogs.  So tonight(10-20-13) we’ll discuss how you can create an effective newsletter and how the content you create differs from your blog content. To be clear, when I say […]

Earlier this week, Gini had an interesting post on her efforts to drive revenue from her site SpinSucks.com: We batted around some ideas. Should we sell content? Should we create a subscription-based professional development site? Should we host paid webinars? The answer to all of those questions was yes and we embarked on trying to […]