December 2013

Thanks to Hashtracking I was able to track the #Blogchat stats for 2013, and came up with some pretty interesting results that I wanted to share with you. First, a caveat: Hashtracking switched me over from their account to an account just for me in February, so there’s a gap of 9 days where we […]

I Quit

by Mack Collier

One of my goals for this year was to launch a newsletter.  Consistently, I had heard from marketers I trust that they were seeing great traction from their newsletters.  Then Chris Brogan said that the engagement level he was seeing from his newsletter was far better than what he was seeing on his blog. That […]

A couple of weeks ago, Facebook altered the algorithm that determines what content you see in your News Feed (and no, you’re not seeing everything from your friends or the pages you Like).  Previously, content from friends/Pages that you had Liked or interacted with previously were more likely to show up in your News Feed […]

First, start with where you are now.    Before you can move forward with your blog, you need to assess where you are now.  Let’s start by looking at your blog’s stats. First, are you tracking your blog’s stats?  Hopefully you are, if not, start by adding Google Analytics to your blog today. Assuming you […]

One of the things I love about Marcus Sheridan is that he’s always sensitive to the point of view of someone that’s new to whatever topic he’s discussing, whether it’s social media, content marketing, etc.  I loved this post of his, especially this part: So let’s be willing to embrace imperfection, shall we? Let’s allow […]

Unfortunately, we are all awash in content.  We have too much to see, to read, to process.  The shiniest pieces get seen, which isn’t always a good thing. So how do you create content that earns attention?  For a brand, your job is doubly hard, because you are trying to connect with people (customers) that […]

Over the past 4 years I’ve run a pretty popular Twitter chat, I’ve also worked with sponsors and brands to help them facilitate their own.  Twitter chats can be an amazing way for your brand to connect with customers, if you know what you are getting into.  Here’s how to get started: 1 – Pick […]

So over the Thanksgiving weekend there were two big ‘stories’ being covered by all the ‘entertainment’ blogs and bouncing around Twitter.  The first was where a guy got on a plane and claimed to have gotten in a ‘feud’ with another passenger.  He detailed how she was mean and inconsiderate, then proceeded to bully her […]

First, please read this post on 10 Things to Remember When Creating a Brand Ambassador Program. This post is based on the framework that I introduced in my book Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans.  So if you already have a copy, this […]

By the year 2025, 3 out of 4 workers the world over will be Millennials. These oft-maligned young professionals will soon comprise the majority of our global workforce, so businesses should expend the effort to manage them in a way that maximizes their positive attributes and lets them excel. Learning to manage Millennials will also […]

I’m often asked about what some of my favorite business/marketing/social media books are.  Here’s seven of my favorites that will make your job as a marketer much easier in 2014: Content Rules – The ultimate guide to content creation.  Walks you through how to create compelling content and the different ways in which you can […]