December 2013

Tweet Share18 Share3 +1Total Shares 21Thanks to Hashtracking I was able to track the #Blogchat stats for 2013, and came up with some pretty interesting results that I wanted to share with you. First, a caveat: Hashtracking switched me over from their account to an account just for me in February, so there’s a gap […]

I Quit

by Mack Collier

Tweet Share37 Share3 +1Total Shares 40 One of my goals for this year was to launch a newsletter.  Consistently, I had heard from marketers I trust that they were seeing great traction from their newsletters.  Then Chris Brogan said that the engagement level he was seeing from his newsletter was far better than what he […]

Tweet Share106 Share21 +126Total Shares 153 A couple of weeks ago, Facebook altered the algorithm that determines what content you see in your News Feed (and no, you’re not seeing everything from your friends or the pages you Like).  Previously, content from friends/Pages that you had Liked or interacted with previously were more likely to […]

Tweet2 Share16 Share4 +12Total Shares 24 First, start with where you are now.    Before you can move forward with your blog, you need to assess where you are now.  Let’s start by looking at your blog’s stats. First, are you tracking your blog’s stats?  Hopefully you are, if not, start by adding Google Analytics […]

Tweet Share41 Share24 +111Total Shares 76 One of the things I love about Marcus Sheridan is that he’s always sensitive to the point of view of someone that’s new to whatever topic he’s discussing, whether it’s social media, content marketing, etc.  I loved this post of his, especially this part: So let’s be willing to […]

Tweet Share9 Share14 +111Total Shares 34 Unfortunately, we are all awash in content.  We have too much to see, to read, to process.  The shiniest pieces get seen, which isn’t always a good thing. So how do you create content that earns attention?  For a brand, your job is doubly hard, because you are trying […]

Tweet6 Share35 Share6 +19Total Shares 56Over the past 4 years I’ve run a pretty popular Twitter chat, I’ve also worked with sponsors and brands to help them facilitate their own.  Twitter chats can be an amazing way for your brand to connect with customers, if you know what you are getting into.  Here’s how to […]

Tweet Share30 Share5 +11Total Shares 36So over the Thanksgiving weekend there were two big ‘stories’ being covered by all the ‘entertainment’ blogs and bouncing around Twitter.  The first was where a guy got on a plane and claimed to have gotten in a ‘feud’ with another passenger.  He detailed how she was mean and inconsiderate, […]

Tweet Share3 Share6 +16Total Shares 15 First, please read this post on 10 Things to Remember When Creating a Brand Ambassador Program. This post is based on the framework that I introduced in my book Think Like a Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans.  So if […]

Tweet Share42 Share44 +114Total Shares 100 By the year 2025, 3 out of 4 workers the world over will be Millennials. These oft-maligned young professionals will soon comprise the majority of our global workforce, so businesses should expend the effort to manage them in a way that maximizes their positive attributes and lets them excel. […]

Tweet Share98 Share35 +110Total Shares 143 I’m often asked about what some of my favorite business/marketing/social media books are.  Here’s seven of my favorites that will make your job as a marketer much easier in 2014: Content Rules – The ultimate guide to content creation.  Walks you through how to create compelling content and the […]