January 2014

How to Expand Your Reach in Social Media When You Have No Budget

January 30, 2014

Last night I was thrilled to join Full Sail University for a special Think Like a Rock Star webinar.  It was an amazing turnout, and I wanted to talk about one of the questions that an attendee asked. Someone wanted to know how you can expand your reach in social media when you have no […]

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In Defense of the ‘Silent’ Experts…

January 29, 2014

I wanted to go slightly off-topic today to discuss ‘experts’.  For the last several years in the social media space there’s been constant hand-wringing over how we vet who the ‘real’ experts are.  One of the common themes is that when people claim to be experts that really aren’t, it makes it more difficult to […]

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Stop Chasing Shiny Objects, Invest in the ‘Classics’

January 27, 2014

A few years ago an agency approached me and said they had figured out a plan to get ahead.  They were seeing at the time that Twitter was growing like a weed in the South in August, so they were going to hire a ‘Twitter person’.  This person would be an expert at using Twitter, […]

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Is Your Blog Still Your Front Porch? Tonight’s #Blogchat Topic!

January 26, 2014

Here’s the transcript for tonight’s #Blogchat Tonight (Jan 26, 2014) we’ll discuss if your blog is still your front porch.  Recently, I went back through the archives of The Viral Garden, which was my blog before this one.  I started blogging there in 2006, before we all found Twitter or Facebook and years before there […]

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The Power of Integrating Customer Service Across Your Organization

January 23, 2014

While many companies are struggling to use social media as a channel to drive sales, some companies have discovered the power of using social media tools such as Twitter and Facebook to provide effective and efficient customer service. For example, look at this recent exchange on Twitter between Ekaterina Walter and Nikon: While the end […]

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The Death Knell for Social Networking Sites: Mainstream Usage

January 17, 2014

The first online portal I joined was Prodigy in 1991.  It was actually a great experience, there was just no one there.  But the few people that did use the mostly text-based service were very friendly and it wasn’t unusual to interact with someone on one of the pseudo-message boards and share your home address […]

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The Greatest Marketing Lesson: Passion Trumps Control

January 16, 2014

We all want to be rock stars, even brands.  Because rock stars have fans that love them like this: Fans that so passionately love their favorite rock star that they literally break down and start crying when they talk about them.  And brands don’t have that. Except, when they do: So if we accept that […]

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How to Mobilize Your Brand Advocates Through Storytelling

January 14, 2014

With the decline of traditional media and it’s effectiveness, brands have been turning to brand advocates to get their message across to potential customers. Brand advocates are existing customers of a brand who are the biggest fans of that brand and who are passionate about the brand and its products. They don’t need an incentive […]

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The Free Economy: Why It’s Making Everything More Expensive

January 13, 2014

Over the past several years as publishing and content creation tools have flourished, so has the idea that anything free is inherently better or at least more desired than content or tools that cost money.  Whether you are an individual or company looking to make a name for yourself, the path is pretty linear: Create […]

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Teaching Marketing Students to “Think Like A Rock Star”

January 9, 2014

You might understand marketing technologies like social media and mobile search, but can you explain them so that someone new to marketing would understand the value of these tools to their business? Since 2010, I’ve taught a four-week course in New Media Marketing in the Internet Marketing Master of Science program at Full Sail University […]

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Stop Selling Ice to Eskimos, Get a Better Content Strategy in 2014

January 8, 2014

Last year I made a big mistake on my blog, and it’s a mistake I am constantly reminding y’all not to make. Here’s a list of the Top 10 most popular blog posts here last year: Note the #2 and #3 blog posts are about book publishing.  I wrote these last year while I was […]

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