February 2014

Tweet0 Share0 Share1 +12 Pin0TOTAL SHARES 3 Yesterday’s post from Kerry on a Ford Blogger Outreach program she’s involved with led to a fascinating discussion in the comments on tracking the effectiveness of marketing channels in driving sales.  Thanks to Jerome, Hugh and Kevin for chiming in with their thoughts.  The point was made that […]

Tweet6 Share61 Share6 +18 Pin0TOTAL SHARES 81 Last November, I replied to a tweet from my friend, C.C. Chapman. Given the choice, C.C. asked, would you prefer a free Tesla or a free Mustang. The replies came fast and clearly favored the Tesla, but I’m a muscle car enthusiast, so I replied that I’d take […]

Tweet0 Share9 Share12 +18 Pin0TOTAL SHARES 29While most sports finish its season with its biggest event (such as the NFL with the Super Bowl), NASCAR is different in that its biggest race is the season’s first, the Daytona 500.  And two years ago marked the most bizarre Daytona 500 on record.  First, rain showers moved […]

Tweet0 Share16 Share8 +17 Pin0TOTAL SHARES 31 Ready to take your blog to the next level?  Here’s 10 things I have learned about making my blog better over the last 9 years. Blog Maintenance 1 – Sign up for Google Analytics.  This will give you valuable information about the health of your blog.  I use […]

Tweet70 Share23 Share18 +134 Pin0TOTAL SHARES 145 Often when I talk to someone about or speak on Think Like a Rock Star, they will say ‘I love the concept, but we’re not Lady Gaga or Katy Perry. They are actual rock stars, we’re just a brand.  We can’t have fans like they do.’ When I […]

Tweet0 Share13 Share7 +13 Pin0TOTAL SHARES 23 Last night I watched a Frontline episode called Generation Like.  The episode followed several teens that were learning how to use social media and learning how to create content that brought them popularity.  Switching from interesting to depressing, the show walked us through how teens were training themselves […]

Tweet6 Share10 Share4 +12 Pin0TOTAL SHARES 22 Now is a good time to be in the market for a new satellite television provider.  The two main competitors, Dish and DirecTv, are throwing all kinds of incentives at you.  iPad minis, free DVR upgrades, free Visa cards.  Free, free, free. The catch is, you typically have […]

Tweet0 Share1 Share0 +12 Pin0TOTAL SHARES 3 Here’s the link to the transcript from tonight’s #Blogchat Tonight at #Blogchat (2-16-2014) we will discuss how to turn your blog into a platform for your ideas.  Many of us blog because we want to share our ideas and our voice with the world.  But if you are […]

Tweet0 Share0 Share1 +10 Pin0TOTAL SHARES 1 Yesterday was the best traffic day ever on this blog.  I checked and the 2nd best traffic day came in January of 2011 and the 3rd best in July of 2009.  In other words, it took a long time and a lot of work to reach yesterday. Something […]

Tweet387 Share287 Share275 +143 Pin100TOTAL SHARES 1KEngageSciences recently analyzed online interactions with and from over 400 brands and drew a conclusion that’s not that surprising: A small fraction of your customers are driving all of the talk about your brand. The startling figure from our research was that typically only 4.7 percent of a brand’s fan base […]

Tweet0 Share4 Share3 +12 Pin0TOTAL SHARES 9 So here’s the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl.  And they saved $1.5 Million in the process, then gave away that money.  If you wanted to win the cash, all you had to do was tweet the […]