May 2014

Tweet Share7 Share8 +1Total Shares 15Welcome to a third ‘marathon’ episode of the Fan-Damn-Tastic Marketing Show that clocks in a just over 11 minutes! I talk about: 1 – Kerry O’Shea Gorgone’s amazing opener and her podcast for Marketing Profs called Marketing Smarts. 2 – How Club Carlson saw big gains on Twitter by breaking […]

Tweet1 Share26 Share38 +18Total Shares 73By now, most companies use social media as part of their marketing mix, but only 63% have implemented a social media policy according to a 2014 study from Protiviti. Jay Shepherd has suggested that organizations adopt a very simple, two-word policy relating to employee blogging (which he’s since extended to […]

Tweet Share18 Share3 +11Total Shares 22Thanks SO much for the feedback on the first episode of The Fan-Damn-Tastic Marketing Show, I really do appreciate it!  If you have any feedback on this episode please leave a comment here, email me or leave it on Twitter with hashtag #FanDamnShow. In this episode I’ll be talking about […]

Tweet Share31 Share18 +119Total Shares 68 I’ve been waiting 7 years to say this, but I have a new podcast to tell you about!  The Fan-Damn-Tastic Marketing Show will be focused on marketing topics and how companies can better connect with their customers and covert them into passionate fans.  If you’ve read this blog or […]

Tweet Share6 Share +1Total Shares 6If you grew up in the 1970s as I did, the odds are you owned a toy created by the Mego Corporation.  The company made its hay with dolls (today called Action Figures) and its most popular line was The World’s Greatest Super-Heroes, giving children everywhere their first exposure to […]

Tweet Share71 Share20 +13Total Shares 94This morning Amazon introduced a pretty interesting new feature called #AmazonCart.  The idea is dead simple: If someone tweets a link to a product on Twitter that you want, reply to the tweet with the #AmazonCart hashtag and it gets added to your cart on Amazon!  Of course you have […]

Tweet Share3 Share5 +1Total Shares 8Note from Mack: This is a sponsored post from Jim Karrh, as part of his #Blogchat sponsorship for April.  You can learn more about Jim at his site and also check out his blog, Managing the Message.   “There’s no consistency in what our people are saying to customers. It […]