One of the key promises of web3 is that it will be much easier for participants in web3 to make money off their efforts versus web 2.0. This means content creators can (in theory) more easily make money off their content, and active participants in building a web3 platform can share in the profits that […]
About Mack Collier
Now I Get Why Everyone is Excited About NFTs
For the last 6 months or so, I’ve been trying to wrap my head around NFTs, the Metaverse, crypto and all things web3. I decided to jump into this space because I suddenly saw that a LOT of smart people were moving toward these emerging technologies. Then I began to notice a huge talent drain; […]
Monday’s Marketing Minute: Elon’s Twitter Takeover Back On, Twitter Re-Embracing Devs, What Makes B2B Content Memorable
Happy Monday, y’all! I hope everyone has a wonderful and productive week! Here’s some business and marketing stories that I’ve had my eye on over the last week: So it seems the on-again, off-again bid by Elon to buy Twitter is back on. Multiple sources are saying that the Twitter board is reconsidering Elon’s […]
Monday’s Marketing Minute: Elon vs Twitter Continues, Baby Boomers Still Hold the Cash, AM/FM Radio Still a Thing?
Happy Monday, y’all! Hope everyone is having a fantabulous day and ready for an even bigger week! Here’s some business and marketing stories I’ve been watching over the last week: The Elon vs Twitter saga just keeps getting weirder and wilder. Since we talked last week, Elon made a very generous offer to buy […]
Case Study: Lego Ideas
Let’s talk about Lego Ideas. Whenever I work with companies on designing customer advocacy or brand ambassador programs, I always stress the need to incorporate customer feedback into the program. Members of any type of advocacy or ambassador program are hand-raisers. They are your most passionate customers, and they feel a sense of ownership in […]
Beyond Bored Apes; How Businesses Can Use NFTs as Digital Membership Cards
While more businesses are experimenting with using NFTs, the majority of the use cases remain centered on the digital collectibles/art angle. As brands begin to gain a better understanding of the underlying functionality made possible with NFTs, we will see more robust and dare I say relevant business examples. Case in point: NFTs can be […]
Monday’s Marketing Minute: Elon/Twitter Drama, NFTs Coming to Facebook, Traditional TV is Dead
Happy Monday, y’all! Hope you have a fantabulous and productive week! Here’s some marketing and business stories that caught my eye recently that I wanted to share: In a bizarre statement explaining a surprising move, late last night Twitter’s CEO said Elon Musk will NOT be joining Twitter’s Board of Directors. A couple of […]
New Research Uncovers the Drivers of Customer Loyalty
I recently came across a new research study from Cheetah Digital (via MarketingCharts) that uncovers the reasons why customers have a ‘favorite’ brand. The study surveyed over 5,000 customers worldwide to determine the factors that drove brand loyalty. I wanted to cover the top seven drivers of customer loyalty: The Top Seven Drivers of Customer […]
Monday’s Marketing Minute: Elon Apes Into Twitter, Livestream Purchases, Paid Music Streaming Grows
Happy Monday, y’all! Hope you have a wonderful week ahead of you, we have some breaking news and some other stories I enjoyed, so let’s dive right in! This will be the story of the day and possibly the week. Elon Musk just bought a $3B stake in Twitter, and is now the company’s […]
Monday’s Marketing Minute: BAYC Launches $APE, Magazine/Book NFTs Are Here, Your Grandparents Are Mobile Gamers
Happy Monday, y’all! Welcome to another edition of Monday’s Marketing Minute! Every Monday I bring you 3 news stories that caught my eye, covering business, marketing and web3. Let’s dive in: Bored Ape Yacht Club, the wildly successful NFT collection, launched its $APE coin last week. The token will help fund community initiatives as […]
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