Two weeks from today will mark my 15th year being a user of Twitter. Twitter likely had less than 500k users at that point, so it’s safe to say I was a very early adopter to the platform. Twitter, warts and all, remains the best social platform we have for creating and participating in free-flowing […]
Monday’s Marketing Minute: Yuga Labs Acquires CryptoPunks, Massive NIL Deal, Social Media Engagement Rates By Platform
Happy Monday! Hope you had a wonderful week as we (hopefully) begin to tip-toe into Spring like weather over the coming weeks! Here’s a few business and marketing stories I read over the last few days that I wanted to share: Yuga Labs, which previously acquired the Bored Ape Yacht Club and Mutant Ape […]
What is Your Product’s ‘Job to Be Done’?
Whenever I talk with clients about positioning a new or even existing product or service, I stress the need for there to be a clear benefit to the customer, that the customer can clearly understand. The customer needs to understand how a product or service will fit into their lives, and immediately make a positive […]
Monday’s Marketing Minute: Learfield’s Huge Splash Into NFTs, Spotify Passes Apple For Podcasts, Surprising Email Stats
Happy Monday! Let’s talk about 3 stories that I noticed from the marketing, business and web3 worlds over the last week: This is a big deal, and a story that’s continuing to develop, so you can get up to speed as it happens. Learfield, which partners with many of the top colleges and universities […]
Music NFTs Are Evolving, Now Grant Fans Song Ownership
In January. I wrote this post talking about where we could expect to see NFT growth in the coming year. I focused on music primarily because I saw the enormous potential of leveraging NFTs as a way to give fans ownership. In their relationship with the artist, in how they promote the artist, or even […]
How LooksRare Used Guerilla Marketing Tactics at Launch at Instantly Compete With OpenSea
OpenSea was the 800 pound gorilla in the NFT marketplace space. On Jan 4th, the company announced a $300M funding round at a $13 Billion plus valuation. All the momentum was with OpenSea and it was poised to get a strangehold on the exploding NFT marketplace space. But all that changed over the course of […]
Walmart Signals a Move Into Web3, Metaverse
Recent filings from @Walmart, including 7 US trademark applications, indicate a well thought-out strategy to develop and sell virtual goods, #NFTs, and a #cryptocurrency.#web3 #NRF2022 https://t.co/3BokFQGi9T — Brian Solis – briansolis.eth (@briansolis) January 17, 2022 So it looks like one of the biggest brands in the world is preparing to dip its toes in the […]
The Next Big Thing in NFTs Will Be…
Last year saw NFTs explode onto the scene and in a big way. Driven by the popularity of art collections such as BAYC and Crypto Punks, NFT trading volume topped $13 Billion in 2021 alone. NFT marketplace OpenSea is on pace to have over $3 Billion in trading volume in January, so it seems 2022 […]
Monday’s Marketing Minute: OpenSea’s Big Funding, Where NIL Dollars Are Going, Samsung’s NFT TV
Welcome to 2022! Tomorrow is my birthday, and you’ve already given me the best present, your attention. Thanks for taking the time to read this edition of Monday’s Marketing Minute. Please share it with your network if you want to give me a 2nd present! NFTs are all the rage, and no one is […]
Why Should Your Business Care About NFTs?
Non-Fungible Tokens. Can we all agree that’s the worst name ever? What does it even mean? And they are selling for millions of dollars??? Suddenly EVERYONE is talking about Bored Apes this and Crypto Punks that. And you don’t understand any of it. This is the position a LOT of us are in as we […]