Let’s be honest: No one likes to see that someone has left you. And I’m not talking about your offline relationships, I’m talking about when someone stops reading your blog, or your newsletter, or unfollows you on Twitter. Sometimes it’s because of something you did or said.
But sometimes it’s not about you, it’s about them.
I started the Think Like a Rock Star newsletter back in February(You can sign up HERE). It’s had slow and steady growth, and now has over 500 subscribers.
I have two goals for this newsletter:
1 – Give subscribers information on how they can begin to create closer connections with their biggest fans
2 – Give subscribers information on how they can work with me
Now to help with that first goal, every newsletter has original content that you don’t see here. Well you will occasionally see me talk about something here that’s already been in the newsletter. But the newsletter subscribers will get that information first. It’s honestly a LOT of work and I often wonder if I am putting TOO MUCH into the content I share there.
To help with that second goal (telling subscribers how they can work with me), once or twice a month I will publish an additional issue of my newsletter highlighting one or two services that I offer that I think they would be interested in learning more about.
Every time after I send one of these ‘work with me’ emails, I immediately see a spike in unsubscribers.
Is that a bad thing? Not in my eyes, because by unsubscribing, these people are telling me that they have zero interest in working with me. So much so that if I even mention the possibility, they are gone. So if one of the main goals for my newsletter is to drive new business and they don’t want to work with me, then we are wasting both of our times, so them leaving is a good thing for both of us.
The people that unsubscribe have typically already made the decision a long time ago that your content wasn’t valuable to them, they just haven’t gotten around to officially ‘cutting ties’. I’ll get a few unsubscribers from this post, I know because every day when I get an email saying my latest blog post has gone out, within 5 mins I will get a few notices of unsubscribes.
So don’t worry if people leave you online, that just makes it easier for you to find the people you are supposed to be connected to!
PS: And if you want to leave me after reading this post, I won’t hold it against you 🙂