My pal Andy Crestodina conducts blogging research annually to give us insights into what’s working for bloggers when it comes to content creation. He just published the results of this year’s survey, and I wanted to do a deeper dive into some of his findings. Successful bloggers spend 4-6 hours on each post According to Andy’s […]
10 Simple Ways to Boost Engagement on Your Business Blog (For Free!)
Blogging, especially for a business, can often feel like a very lonely endeavor. Ten years ago, blogs were where conversations happened on social media. I could write this same post in 2010, and it would likely have 30 comments in a week. This one will be lucky to have a tenth of that in a […]
The Shift Back to a Decentralized Social Web Has Begun
In 2018, I wrote this post about how I felt we were a year or two away from beginning to shift back to a decentralized social web experience. At the time, the primary reason I cited was a severe degradation of the overall user experience on centralized social sites like Twitter and Facebook. When trying […]
November’s Blogging Recap
November is the 3rd month of my ‘blogging relaunch’ that I started in September. Over the Summer, I decided that with changing work patterns due to covid, that it was a good time to double-down on blogging as a content creation tool. Plus, I fear that heavy regulation is soon coming to social media sites […]
October’s Blogging Recap
October was the second month of this blog’s ‘relaunch’ as I like to call it. I started blogging here in 2009, and during that time I had a very inconsistent posting schedule. I would go periods of months where I would post 2-3 times a week, then go months when I would post 2-3 times […]
Monday’s Marketing Minute: Online Holiday Sales Spike, Top Brands For Loyalty, Turn Blog Posts Into Tweet Threads
Happy Monday, y’all! Hope you have a wonderful week planned, cooler weather is here, and Halloween is right around the corner. One of my favorite times of the year! This is very believable. If you sell products or services online, you need to be auditing your website to make sure the purchase process is […]
Toolbox Saturday: Writing Better Headlines
One of the best skills you can learn as a content creator is how to write better headlines for your content. It can be a blog post title, a YouTube video title, a title for your Twitch stream. The headline you give content is vital to grabbing attention and then letting people quickly know what […]
Toolbox Saturday: Using Topic Buckets to Create Better Content
You’re at a conference (pretend it’s 2019 back when we went to conferences), and you’re leaving the breakfast area to go up to the 3rd floor where the session you want to attend is about to start. A guy runs on the elevator with you and you both are on your way. He asks what […]
September’s Blogging Recap: The Relaunch
So let’s talk about what happened here in September. I committed to relaunching this blog and boosting my writing schedule for two main reasons: 1 – More of us are going to be spending more time at home, and more time with our desktops and laptops. Covid is changing work schedules, leading to many of […]
Three Ways to Create Content That Connects With Customers
It’s really tough to create content that consistently connects with customers. Part of the problem is simply staffing; Most companies hand off content creation to mid or lower-level digital people. If they do a good job, they often get promoted into more marketing-oriented roles. So there can be a constant talent-drain happening for your content […]
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