Blogging

Tweet Share15 Share13 +14Total Shares 32Your blog is where people meet you. Your social media channels are where they seek you out. It’s important to understand these differences because they necessitate adjusting your social media strategy accordingly. Let’s use Twitter as our social example.  On Twitter, people are sharing your content and it’s where people […]

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Tweet Share9 Share22 +13Total Shares 34For years, there’s been a raging debate among both personal and business bloggers over what’s the ideal length for posts.  In general, most bloggers settle in on a post length of a few hundred words, but there are definitely exceptions to the rule. There’s actually a lot of research that […]

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Tweet Share6 Share19 +14Total Shares 29For years I’ve been trying to wrap my head around the difference between a blog and a newsletter.  I keep seeing smart people saying that I need to have a newsletter, that a blog alone isn’t enough.  A few years ago when I was planning for Think Like a Rock […]

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Building Your Blog For 2016

by Mack Collier

Tweet Share15 Share16 +12Total Shares 33Every year I use the month of December to do a bit of an audit of how my blogging year went, and then plan out how I want to leverage the blog in the coming year.  I pick December since it’s the last month of the year, plus traffic is […]

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Tweet6 Share Share +1Total Shares 6For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience.  The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December.  Every month I […]

Tweet157 Share34 Share27 +13Total Shares 221First, if you haven’t added Google Analytics to your blog, do so now.  It doesn’t matter if your blog is your business or nothing more than your online diary, you need to know more about the people that visit your blog.  GA is a great way to give you those […]

Tweet129 Share19 Share41 +13Total Shares 192Optimizing blog content for search engines has always been a moving target.  One constant in this evolution of how Google ranks content has been the keyword.  The rules governing how Google views keywords in posts has changed, but consistently the search giant has used keywords as one of its top […]

Tweet16 Share4 Share3 +11Total Shares 24For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience.  The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December.  Every month I […]

Tweet56 Share14 Share1 +15Total Shares 76The topic of #Blogchat last Sunday was “If You Could Spend $500 on Making Your Blog Better, What Would You Buy?”  It brought about an interesting discussion and here’s the transcript.  I wanted to add my thoughts because anything related to money and social media is a topic that a […]

Tweet8 Share Share +1Total Shares 8For every month in 2015, I’ve set specific goals for growing my blog readership, and podcast audience.  The end goal is that by December this blog will have at least 100,000 visitors for that month, and the podcast will be downloaded at least 10,000 times for December.  Every month I […]

Tweet152 Share12 Share4 +18Total Shares 176One of the great allures of using social media is the promise that it gives companies a cheap and easy way to raise awareness for the company, as well as its products and services. But that phrase, ‘raise awareness’ is often assumed by companies to mean ‘free advertising’.  Too many […]