My pal Andy Crestodina conducts blogging research annually to give us insights into what’s working for bloggers when it comes to content creation. He just published the results of this year’s survey, and I wanted to do a deeper dive into some of his findings. Successful bloggers spend 4-6 hours on each post According to Andy’s […]
10 Simple Ways to Boost Engagement on Your Business Blog (For Free!)
Blogging, especially for a business, can often feel like a very lonely endeavor. Ten years ago, blogs were where conversations happened on social media. I could write this same post in 2010, and it would likely have 30 comments in a week. This one will be lucky to have a tenth of that in a […]
Case Study: How Patagonia and Caterpillar Match Content to the Buyer’s Journey
Let’s review the Buyer’s Journey: In looking at this process, you can see that some customers would be at each of these four stages of the Buyer’s Journey leading up to a purchase. Let’s quickly review the type of content you should deliver to these customers at each stage: Unaware: These are customers that don’t […]