In 2018, I wrote this post about how I felt we were a year or two away from beginning to shift back to a decentralized social web experience. At the time, the primary reason I cited was a severe degradation of the overall user experience on centralized social sites like Twitter and Facebook. When trying […]
Monday’s Marketing Minute: Personalization Drives Revenue, Nike’s Founding Marketing Principles, WOM is Still King
Happy Columbus Day and Happy Monday! I hope everyone has a fantabulous week! I wanted to share a few marketing and business stories that caught my eye over the last few days: My goodness, but my friend Kelly Hungerford finds so many great business and marketing articles. She’s a must-follow on Twitter. This study she […]
The Secret to Getting People to Listen to Your Idea
We are neck-deep in political season here in the US, and that means there are a LOT of political arguments happening on social media right now. I honestly haven’t checked Facebook in over a week and have no desire to do so. These arguments often follow a pattern, they focus almost exclusively on both sides […]