Last year was a rough one for me, just as I’m sure it was for many of you. Faced with less work, and more time on my hands than usual, I decided to reinvest my time in growing my website traffic. My guess was that most people would be spending more time at home, for […]
Case Study: How Patagonia and Caterpillar Match Content to the Buyer’s Journey
Let’s review the Buyer’s Journey: In looking at this process, you can see that some customers would be at each of these four stages of the Buyer’s Journey leading up to a purchase. Let’s quickly review the type of content you should deliver to these customers at each stage: Unaware: These are customers that don’t […]
Ten Elements Every Company Blog Should Have
Social media sites come and go (Remember Google Plus and Friendfeed?), but a company blog remains one of the best tools available to drive organic traffic to your website. A company blog lets you promote your business, introduce yourself and your employees to the world, and gives you a place to provide valuable information to […]