Content Marketing

Last month I published a post letting everyone know that I was ready to explore my options when it comes to working with a company full-time to help with their content, digital and social marketing strategies.  In the last several weeks, I’ve talked to a lot of companies and I consistently heard two things: 1 […]

Welcome back to the 4th week of the SEC Social Media Fan Experience.  Each week leading up to the start of the college football season, I’ll be looking at how the SEC teams are leveraging social media to connect with their fans.  After today we’ll be over halfway through the SEC, with 2 more installments […]

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Welcome to the 36th episode of The Fan-Damn-Tastic Marketing Show! This week I talk about the five considerations in creating a Fan-Damn-Tastic Content Strategy! Before I get into the Show Notes, I wanted to say thank y’all for the continued support, last week’s episode on Creating Loyalty to Your Brand vs Your Offer had over 900 […]

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Every week through the start of the college football season on September 5th, I will be profiling how SEC teams are leveraging social media channels to connect with its fans.  Last week I looked at how the Florida Gators and Vanderbilt Commodores are using social media, this week I’ll show you how the Tennessee Volunteers […]

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Over the next 6 weeks till the start of the college football season, I’ll be examining how the schools in the SEC are using social media to connect with their fans.  College football in the SEC is huge business, and the primary driver of revenue in the richest athletic conference in the nation.  Last year […]

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One of the great allures of using social media is the promise that it gives companies a cheap and easy way to raise awareness for the company, as well as its products and services. But that phrase, ‘raise awareness’ is often assumed by companies to mean ‘free advertising’.  Too many companies believe that they should […]

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After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of now, I’m ready to explore […]

For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best.  We tell ourselves that ‘good content will find an audience.’ But is that really true?  Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]

UPDATE: Here’s the Hashtracking transcript from this #Blogchat. Tonight (5-24-2015) on #Blogchat we’ll be discussing How Your Business Can Tell Its Story With Blogging!  We’ll talk about what businesses should be sharing on their blogs, and what customers want to read.  And if you have some examples of company blogs that you love, please feel free […]

Hey y’all! Welcome to the 25th episode of #FanDamnShow! In today’s episode I talk about the four things your company should do to create a blog that readers love! But before I get into the Show Notes, a special thank you to MarketingProfs for becoming The Fan-Damn-Tastic Marketing Show’s first sponsor!  This episode is brought […]

In one week I will be in Gulf Shores presenting Think Like a Rock Star to a group of smart tourism professionals from the Gulf Coast.  Whenever I present to an industry-specific group, I tailor my case studies to include examples from their space.  A couple weeks ago I pinged Sheila Scarborough to ask her […]