Content Marketing

For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best.  We tell ourselves that ‘good content will find an audience.’ But is that really true?  Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]

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UPDATE: Here’s the Hashtracking transcript from this #Blogchat. Tonight (5-24-2015) on #Blogchat we’ll be discussing How Your Business Can Tell Its Story With Blogging!  We’ll talk about what businesses should be sharing on their blogs, and what customers want to read.  And if you have some examples of company blogs that you love, please feel free […]

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Hey y’all! Welcome to the 25th episode of #FanDamnShow! In today’s episode I talk about the four things your company should do to create a blog that readers love! But before I get into the Show Notes, a special thank you to MarketingProfs for becoming The Fan-Damn-Tastic Marketing Show’s first sponsor!  This episode is brought […]

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In one week I will be in Gulf Shores presenting Think Like a Rock Star to a group of smart tourism professionals from the Gulf Coast.  Whenever I present to an industry-specific group, I tailor my case studies to include examples from their space.  A couple weeks ago I pinged Sheila Scarborough to ask her […]

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Use the fares, Luke. #MayThe4thBeWithYou http://t.co/Bokzb1vJJO pic.twitter.com/B5xdtFehH3 — Southwest Airlines (@SouthwestAir) May 4, 2015 Last night at #Blogchat we had an interesting discussion about finding your blogging voice and the importance of tone with the content you create.  Maybe it’s not completely accurate to talk about ‘finding’ your voice.  Perhaps it’s more about being willing to […]

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I’ve recently made some updates to the work-related content here so I thought it was a good time to remind you of how we can work together.  There are three main areas where I work with companies like yours: Speaking and Webinars: I’ve completely revamped my approach to speaking in 2015.  I will accept no […]

Or do we simply need to change our expectations for engagement around the content we create? Last year when I decided to launch The Fan-Damn-Tastic Marketing Show, I tried to focus on how I could make my podcast different to help it stand out from everyone else that was jumping into podcasting.  I came up […]

On April 1st, a BMW dealership in New Zealand ran a newspaper ad.  At the bottom, it added an ‘April Fool’s Day Special’ coupon.  The coupon said that the first person to bring the coupon in and ask for ‘Tom’, would be able to trade their old car in for a new BMW. Here’s what […]

The other night during #Blogchat, Josh left these tweets about his business: So Josh is in a situation where he is shifting from providing dog training services, to focusing on manufacturing products for dog owners and likely dog trainers.  He wants to know how to create content that promotes the products he’s manufacturing, but one […]

(Disclosure: Over the last year I worked with Paper.li on its marketing and user-engagement strategies, but not on the development of its Juice app. I agreed to review the app here in exchange for letting me have a sneak-peek at it before it went public.) Earlier this week, Paper.li launched its first iPhone app, Juice. […]

Did you notice something about the commercials for this year’s Super Bowl?  Besides the fact that this was a pretty weak crop of ads, the few that did stand out had something in common.  These spots weren’t really about a product as much as they were about passions and beliefs. Self-image, especially among young girls. […]