Content Marketing

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The other night during #Blogchat, Josh left these tweets about his business: So Josh is in a situation where he is shifting from providing dog training services, to focusing on manufacturing products for dog owners and likely dog trainers.  He wants to know how to create content that promotes the products he’s manufacturing, but one […]

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(Disclosure: Over the last year I worked with Paper.li on its marketing and user-engagement strategies, but not on the development of its Juice app. I agreed to review the app here in exchange for letting me have a sneak-peek at it before it went public.) Earlier this week, Paper.li launched its first iPhone app, Juice. […]

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Did you notice something about the commercials for this year’s Super Bowl?  Besides the fact that this was a pretty weak crop of ads, the few that did stand out had something in common.  These spots weren’t really about a product as much as they were about passions and beliefs. Self-image, especially among young girls. […]

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Almost a year ago, my friend Kelly Hungerford contacted me about working with Paper.li to help the company build structures to help it more efficiently connect with its users and create value for them.  Paper.li has a pretty devoted userbase, and a big reason why is because of the personalized customer service (or ‘customer care’ […]

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So this year I’ve been spending a lot of time analyzing the analytics that Twitter provides me for my tweets.  You can click on that link and find the analytics for your own account.  It shows you the Impressions, Retweets, Favorites, and Link Clicks for your tweets.  It’s also a great tool to help you […]

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Welcome to the 12th episode of The Fan-Damn-Tastic Marketing Show!  BTW before I get to the Show Notes for this episode, thank y’all for making last Tuesday the best day for downloads of the show at 66 downloads!  That’s the best in the history of the show since it was launched last May!  Thanks to […]

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One of the struggles that companies have always had with social media marketing is balancing the functions and sometimes even limitations of the tools, with the company’s need to drive sales and increase revenue.  As I have said before, social media really doesn’t function well as a direct-sales tool.  Social media definitely plays a role […]

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Hey y’all, welcome to the 11th episode of The Fan-Damn-Tastic Marketing Show! Today I discuss three simple ways to create more customer-centric content!  I hope you enjoy it! Show Notes: 0:45 – Special thank-you to Robyn Wright, Kelly Hungerford and Kerry O’Shea Gorgone. 2:00 – Three simple ways you can create content your customers will […]

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One of the areas I struggle with every year is creating a consistent stream of content, especially here on this blog.  Invariably, at the first of the year I have more time to post because work is slower, and then when work picks up in the Spring, Summer and Fall months, I put the blog […]

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Also: are all the “stop making crap content” posts just adding to the pile of crap content? They’re not exactly actionable, yeah? — Nicole Kohler (@nicoleckohler) June 24, 2014 Stop telling other bloggers to stop creating crap content.  I get fired up about this one.  One of the things that drives me insane is people […]

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Welcome to the 10th episode of The Fan-Damn-Tastic Marketing Show!  Today we are going to talk about a marketing problem that everyone knows exists, that not too many marketers seem to be doing anything about: Creating customer-centric messages and connecting with customers. Show Notes: 0:50 – “What’s the Biggest Mistake That Marketers Make?”discussion from the […]