The one thing I hate about content creation is writing about the same topic over and over again. I hate doing this. When I do, it always feels like I am being lazy or repeating myself. I mean, I covered this same topic back in 2011, why revisit it? As it turns out, there’s actually […]
How Do You Create a Content Strategy For a B2C Company?
I am an introvert, and introverts tend to want order and structure in their lives. So it shouldn’t surprise you that I love helping companies develop content strategies. A strategy is simply a plan of action for achieving a desired outcome. Strategies are important, because they help you focus your time and attention. In business, […]
Introducing The Edge: SME Accelerator Program For Your Company
One of the biggest challenges mid to large-size companies face is engaging and activating its Subject Matter Experts or SMEs. SMEs are typically not content creators, so the process of sharing their knowledge with the world can sometimes be difficult. Both for the SME, and the company. Companies that cannot engage its SMEs in the […]
Alabama Football Launches ‘The Advantage’ Personal Branding Program For its Student-Athletes
Last month I wrote about how important it is to give your employees the skills they need to succeed. One of the examples I used to illustrate that point was how Alabama football gives both its coaches and players the tools and teaching they need to advance. Alabama football has just launched another initiative in […]
Monster Energy is the Red Bull That You’ve Never Heard Of
If you’ve attended a marketing, business or content conference in the last decade, you know how successfully Red Bull uses content marketing. They are experts at content marketing, in fact I used the brand as one of the key case studies in my book Think Like a Rock Star. Red Bull also invests heavily in extreme […]
How to Be a Better Marketer
Marketers, as a profession, are one of the least-trusted groups around. They are the guy at the party that everyone dreads seeing. You are with your friends having a perfectly delightful conversation, then here comes the marketer. He steers the conversation to himself, and brags incessantly about his accomplishments. When someone in your group attempts […]
#ContentCircus 2-2-21 Recap: How to Create Buyer Personas For Your Content Marketing Strategy
Last night, we had another great conversation at #ContentCircus on Twitter, this time discussing How to Create Buyer Personas For Your Content Strategy. Let’s jump into some of the key takeaways: So what is a buyer persona and why do they matter? A buyer persona is an abstract representation of your ideal customer. For your […]
How to Create a Buyer Persona For Your Content Marketing Strategy
If you want to take your content strategy to the next level, one of the smartest moves you can make is to create a buyer persona(s) for the content you create. What is a buyer persona? A buyer persona is an abstract representation of your ideal customer/client/donor/partner. Ideally, your sales and marketing department will […]
How Do You Create Content When Your Business is Closed Due to Covid
Many retail businesses across the country and world have had to abruptly adjust its sales strategies over the last year due to concerns over covid. Local and state restrictions in most areas have impacted capacity and in many areas businesses aren’t allowed to have customers in store other than to pick up an order. This […]
Monday’s Marketing Minute: NBC Universal’s Marketing Bet on The Office, How Morning Brew Got a Million Readers
Happy Monday, y’all! Hope everyone had an amazing weekend. Last week was my birthday, so I decided to take Monday off, then on Tuesday I got a bit sick and decided to rest for a couple days and before I knew it, it was Friday and I’d lost the whole week here! So sorry, I […]
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