Happy Monday, y’all! I hope everyone has a wonderful and productive week! Here’s some business and marketing stories that I’ve had my eye on over the last week: So it seems the on-again, off-again bid by Elon to buy Twitter is back on. Multiple sources are saying that the Twitter board is reconsidering Elon’s […]
New Research Reveals How Content Creation is Changing For Bloggers
My pal Andy Crestodina conducts blogging research annually to give us insights into what’s working for bloggers when it comes to content creation. He just published the results of this year’s survey, and I wanted to do a deeper dive into some of his findings. Successful bloggers spend 4-6 hours on each post According to Andy’s […]
How I Increased My Website Traffic By 52% In One Year
Last year was a rough one for me, just as I’m sure it was for many of you. Faced with less work, and more time on my hands than usual, I decided to reinvest my time in growing my website traffic. My guess was that most people would be spending more time at home, for […]
The One Thing I Hate About Content Creation
The one thing I hate about content creation is writing about the same topic over and over again. I hate doing this. When I do, it always feels like I am being lazy or repeating myself. I mean, I covered this same topic back in 2011, why revisit it? As it turns out, there’s actually […]
5 Common Mistakes Businesses Make on Instagram (And How to Fix Them!)
In the early days of social media (2006-2010), most businesses created content for three channels; Their blog, Facebook and Twitter. All that changed in 2010 with the introduction of an app called Instagram. What made Instagram stand out from the social media crowd was its focus on visual content. Today, Instagram boasts over a billion […]
10 Simple Ways to Boost Engagement on Your Business Blog (For Free!)
Blogging, especially for a business, can often feel like a very lonely endeavor. Ten years ago, blogs were where conversations happened on social media. I could write this same post in 2010, and it would likely have 30 comments in a week. This one will be lucky to have a tenth of that in a […]
How Do You Create a Content Strategy For a B2C Company?
I am an introvert, and introverts tend to want order and structure in their lives. So it shouldn’t surprise you that I love helping companies develop content strategies. A strategy is simply a plan of action for achieving a desired outcome. Strategies are important, because they help you focus your time and attention. In business, […]
Introducing The Edge: SME Accelerator Program For Your Company
One of the biggest challenges mid to large-size companies face is engaging and activating its Subject Matter Experts or SMEs. SMEs are typically not content creators, so the process of sharing their knowledge with the world can sometimes be difficult. Both for the SME, and the company. Companies that cannot engage its SMEs in the […]
#ContentCircus 2-2-21 Recap: How to Create Buyer Personas For Your Content Marketing Strategy
Last night, we had another great conversation at #ContentCircus on Twitter, this time discussing How to Create Buyer Personas For Your Content Strategy. Let’s jump into some of the key takeaways: So what is a buyer persona and why do they matter? A buyer persona is an abstract representation of your ideal customer. For your […]
How to Create a Buyer Persona For Your Content Marketing Strategy
If you want to take your content strategy to the next level, one of the smartest moves you can make is to create a buyer persona(s) for the content you create. What is a buyer persona? A buyer persona is an abstract representation of your ideal customer/client/donor/partner. Ideally, your sales and marketing department will […]
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