Happy Monday, y’all! I hope everyone has a wonderful and productive week! Here’s some business and marketing stories that I’ve had my eye on over the last week:
So it seems the on-again, off-again bid by Elon to buy Twitter is back on. Multiple sources are saying that the Twitter board is reconsidering Elon’s latest offer to buy the company. I would caution that just because it’s being reported that Twitter is close to a deal with Elon, that doesn’t mean they are. Control of Twitter is a BIG BIG deal, as its become such a massive platform to create and shape public opinion. The company and its shareholders want to continue to control that. So does Elon. We will see how it plays out.
BREAKING: Twitter is in discussions to sell itself to Elon Musk and could finalize a deal as soon as this week – WSJ pic.twitter.com/pumIam8hFS
— m0rgan.eth 💎🇦🇲 (@Helloimmorgan) April 25, 2022
Years ago, in a time where Twitter let 3rd party developers access its API and build tools on top of it, one such tool called Monitter existed. At the time, Monitter was one of the most useful social media tools out there. It gave you the ability to search Twitter VIA TARGETED LOCATION. You could see, in real-time what people were saying on Twitter, at a particular location. It had amazing potential, say you were a restaurant that offered delivery, you could search Twitter for people tweeting ‘I am hungry’ within the last hour, in your neighborhood. Or if there was a breaking news event at a particular location, you could search for tweets from people at that location, reporting live as the event was unfolding. It was amazing. But like many promising apps, Twitter cut off access to its API, and they went away.
Well now they may be coming back. It seems Twitter is reaching back out to the same developers it once turned its back on. This may end up being a case of too little too late, but hopefully Twitter will embrace developers building on the platform’s functionality as it once did. If so, Twitter’s users will be the real winners, and Twitter can always just acquire any successful apps that emerge.
Twitter woos developers back with an app platform https://t.co/rGyFLucUeF by @sarahintampa
— TechCrunch (@TechCrunch) April 21, 2022
New research from Demand Gen gives insights into the types of content that B2B buyers prefer. Specifically, B2B buyers gravitate to content that relies on research and data in presentation. Research and data lends to credibility for the buyer. When it comes to shareability, buyers said that being able to quickly distill key insights derived from the data made the reader more likely to share the content. This is why it’s a good idea to summarize lengthy content with ‘Key Takeaways’ at the start of the post. Readers will often use these insights when sharing your content.
B2B Buyers Say Research & Data Are Key Factors in Content Shareability, Memorability https://t.co/nuegjEY1Uh @marketingcharts @DG_Report
— marketingcharts (@marketingcharts) April 21, 2022
So that’s it for this week’s Monday’s Marketing Minute! At some point I want to do a deeper dive into Elon’s flirtations with buying Twitter, and what it really is all about. I might do that later this week, or I may wait until we see if his bid to buy the company actually works or not. I haven’t decided yet. Either way, I appreciate you taking the time to read, and I hope you have a wonderful and prosperous week ahead!