Whenever I talk with clients about positioning a new or even existing product or service, I stress the need for there to be a clear benefit to the customer, that the customer can clearly understand. The customer needs to understand how a product or service will fit into their lives, and immediately make a positive […]
Grow Your Business By Growing Your Customers
Your happy customers are the best salespeople you have. They just are. There has been a raft of research into most trusted sources of marketing communications, and the findings are always the same: We trust our friends and family more than we trust your brand. This is why companies that embrace their customers and empower […]
Introducing High Octane: The Word of Mouth Accelerator Program For Your Company
The value of positive Word of Mouth to your business is proven. Up to 19% of a business’ sales come from Word of Mouth generated by customers. Yet almost no businesses have a dedicated strategy in place to generate or accelerate Word of Mouth. Or an option for creating such a strategy. Until now. Introducing […]
The Secret to Spotting Business Opportunities
“If I had asked people what they wanted, they would have said a faster horse.” – Henry Ford This quote from the founder of Ford Motor Co is often offered as an example of how the customer doesn’t always know what it wants. I disagree, the customer always knows what it wants, it’s up to […]
A Key Marketing Lesson That Most Businesses Completely Miss
When I wrote Think Like a Rock Star, I spent a lot of time researching how rock stars connected with their fans, and the marketing strategies they employed. One of the biggest lessons I learned is that most rock stars are excellent at understanding this key lesson to building a successful business: Reward the behavior […]
Case Study: The Morning Brew’s Newsletter Referral System
Recently, I came across a very detailed write-up of how popular newsletter The Morning Brew’s referral system works. You can read all the nuts and bolts here. There were two key points that struck me as I was reading the post that I wanted to highlight here. First, this quote from Tyler Denk, who created […]
Monday’s Marketing Minute: All Eyes on Clubhouse, Kroger’s Smart Shopping Cart, B2C Marketing Priorities
Happy Monday! Hope you’re ready for an amazing week, off to a rainy start here, but at least it’s not bitterly cold! By the way, a quick thought, I know a lot of us are really worried about everything that’s happening in the world right now and even locally. A few weeks ago I was […]
Hire Mack Collier for Content Strategy, Content Creation and Content Execution
So before we talk about the consulting and training solutions I provide for companies that need help with their content, digital or marketing strategies, let’s talk about your experiences. If you’re reading this, the odds are you’ve hired a digital agency or two in the past that promised you that they would get you a […]
How to Create Customer Loyalty After the Product Purchase
Let’s say for every product you buy, there are one of three outcomes as far as your satisfaction with the purchase: 1 – Indifferent. The product does what you expected it to do, no more or no less. 2 – Upset. The product doesn’t meet your expectations. 3 – Excited. The product exceeds your expectations. […]
Marketers Now Prioritizing Customer Retention over Customer Acquisition
Retention Now A Bigger Personalization Priority Than Acquisition https://t.co/xzNwC09JUa @marketingcharts @Yieldify — marketingcharts (@marketingcharts) October 2, 2020 I started to include this story in yesterday’s Marketing Minute post, but it’s so important that I wanted to expand on it a bit. Research is showing that marketers are shifting from focusing on customer acquisition to focusing […]