Hey y’all! Welcome to the 15th episode of The Fan-Damn-Tastic Marketing Show! In this episode we will delve into the idea that ‘The Customer is Always Right’, and look at two examples when this might not be the case. If you enjoy this episode then please subscribe on iTunes! Show Notes: 1:00 – Why […]
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Consider these customer service/satisfaction facts: Americans tell an average of 9 people about a good experience with a company, and 16 people about a bad experience. Roughly 80% of all tweets related to a customer service issue with a company, are negative. But think about how this applies to you: Are you more likely to […]
Just like not every company should be using social media, not every company should or can launch a Brand Ambassador program. There are certain conditions that need to exist within your company before you can start planning out taking the leap of launching a Brand Ambassador program. Here’s five things you should look for: 1 […]
I love Patagonia’s content marketing and I love its blog The Cleanest Line. Recently, Patagonia took to its blog to address customer complaints about its shipping. And the post ended up being pretty popular, in fact customers commented thanking Patagonia for the post! Learn what Patagonia did on the fifth episode of The Fan-Damn-Tastic Marketing […]
Your Brand’s Legal (and Practical) Options for Addressing Negative Comments
by Kerry O'Shea Gorgone
Sooner or later, your brand will receive a negative comment or bad review. Some posts will come from actual customers, others from competitors hoping to poach your customers. Still others will come from trolls: people who have never bought from you, will never buy from you, and seemingly have nothing better to do than make […]