Note from Mack: Today’s post is actually the issue of Backstage Pass that I sent to subscribers last Friday. I wanted to give everyone a taste of what they are missing by not subscribing to the Backstage Pass newsletter. If you want to subscribe, click the image at the bottom of this post. Each new […]
Building Employee and Customer Advocacy Really Is This Simple
Think about a brand that you love. Why do you love that brand? Most people are loyal to brands for many reasons, such as the value they create, the ideas and beliefs they stand for, they feel that the brand actually cares about them. There are many reasons more, and they are personal. And that […]
Who is More Important; Your Employees or Your Customers?
I saw an interesting question on Twitter recently; Which comes first, you employees or your customers? I think this is an important point because so many companies are focused on better connecting with its customers, but your company also has to engage its employees in this effort. Your employees need to be involved and understand […]
Case Study: Why GE Started an Employee Brand Ambassador Program to Solve One Specific Business Problem
Proper planning is the easiest way to improve the efficiency of your campaign, program, or project. It’s imperative that you develop a clear strategy so that everyone involves understands precisely what they are doing, and what business outcomes they are working toward. In short, “Here’s what we are doing, here’s why it’s important”. That’s why […]