Facebook has once again tweaked its News Feed algorithm and the change will alter how often content from brands appears in News Feeds from people that have Liked that brand’s page. This post seems to write itself 2-3 times a year, doesn’t it? The newest changes, which rolled out last month and were announced last November, […]
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For brands that rely on using Facebook to reach customers, the hand-wringing just went up a notch. Time and other sources have recently reported that Facebook’s plan is to restrict a brand’s ability to organically reach followers down to 1 or 2%. That means that eventually, only 1 or 2 percent of your followers will […]
As most of you know, I’ve been working on Think Like a Rock Star with McGraw-Hill since last May. But over the last few months I’ve been closely following the progression of Ekaterina Walter’s book Think Like Zuck, since Ekaterina is not only a good friend, but she’s also with McGraw-Hill. I wanted to do […]
If you use Facebook, you’ve been there. Either you post a goofy picture that you THINK is only going to your ‘Close Friends’ and it ends up being shared with the world, or someone tags you in a photo that goes public when they didn’t intent it to. It’s long been a problem for Facebook […]
Over the past few months I’ve been spending a lot more time on Facebook, actually I’ve been spending more time there than on Twitter. As a result, I’ve seen how a lot of different brands and organizations are attempting to build engagement with the people that are following their page. Typically, brands are trying to […]
Facebook did a study in 2012 to determine what type of content drives engagement on its brand pages. From the study: “We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just […]
I’ve been using a computer since 1983, and have been active in online communities and sites since the late 1980s. I’ve seen everything from Prodigy and CompuServe to AOL and MySpace come and go as THE popular online destination. But none of these sites could even sniff the popularity that Facebook has right now. But […]
