Happy Monday, y’all! Hope you have a wonderful week ahead of you, we have some breaking news and some other stories I enjoyed, so let’s dive right in! This will be the story of the day and possibly the week. Elon Musk just bought a $3B stake in Twitter, and is now the company’s […]
Monday’s Marketing Minute: Yuga Labs Acquires CryptoPunks, Massive NIL Deal, Social Media Engagement Rates By Platform
Happy Monday! Hope you had a wonderful week as we (hopefully) begin to tip-toe into Spring like weather over the coming weeks! Here’s a few business and marketing stories I read over the last few days that I wanted to share: Yuga Labs, which previously acquired the Bored Ape Yacht Club and Mutant Ape […]
5 Common Mistakes Businesses Make on Instagram (And How to Fix Them!)
In the early days of social media (2006-2010), most businesses created content for three channels; Their blog, Facebook and Twitter. All that changed in 2010 with the introduction of an app called Instagram. What made Instagram stand out from the social media crowd was its focus on visual content. Today, Instagram boasts over a billion […]
Research Study: Here’s the Types of Content We Want (and Trust) From Influencers
Influencer marketing continues to thrive as brands look to align themselves with social media darlings who have cultivated the audiences that brands covet. A new study from SlickText has some wonderful insights not only into the type of content we want from influencers, but how those views change across different age groups. Before we get […]
Monday’s Marketing Minute: Clubhouse and Facebook’s New Social Audio Apps, IG Hides Likes, Which Countries Use Social Media the Most
Happy Monday, y’all! Hope you’re ready for a great and productive week. Here’a few marketing and digital stories that caught my eye… Clubhouse is inching closer to launching an Android version of its social audio app. This news comes as Facebook began beta testing its own social audio app called Hotline. I think social […]
Monday’s Marketing Minute: Clubhouse to Launch Creator Accelerator Program, Facebook to Enter Social Audio Space
Happy Monday! Welcome to the first full week of Spring! I hope you have a busy and prosperous week ahead, here’s some digital and marketing stories I noticed the last few days: So two of the biggest questions everyone is asking about Clubhouse are “Is it going to last?’ and ‘Will it be acquired?” […]
Is Social Audio the Future or Just a Fad?
Social audio is suddenly the hot topic when it comes to social media. I think it’s great, because for the first time in at least 5 years, it feels like there’s some new to talk about in social media! Social audio itself isn’t that new. Gamers have been using group chat functionality in apps such […]
Instagram is Testing a New Feature That Might Save Social Media
So let’s do a social experiment, please leave a comment telling me if you have had this same thing happen to you: Often when I am either scanning my feed on Twitter/Facebook/Instagram or reading a blog, I will come across a piece of content that seems pretty ‘meh’ to me. But just as I am […]
Instagram’s Threads Messaging App Attempts to Take Social Media ‘Back to the Future’
The rumor is that Instagram plans on launching a new standalone messaging app called Threads. This app would be geared toward letting Instagram users connect with their closest contacts only. The idea of a social media app that focuses on only your closest friends isn’t new (remember Path?), but what’s interesting here is how the […]
The Promise and (Potential) Peril of Social Commerce
Social media sites like Pinterest and Instagram are embracing the idea of social commerce. Social commerce is about making it easier for users and accounts to sell products directly via their feeds and content. For instance, Instagram users that meet a certain follower threshold can link directly to products in their Stories. For marketers, the […]