Whenever I talk with clients about positioning a new or even existing product or service, I stress the need for there to be a clear benefit to the customer, that the customer can clearly understand. The customer needs to understand how a product or service will fit into their lives, and immediately make a positive […]
These Three Products Forever Changed Music, and You’ve Never Heard of Them
One of the most important areas of marketing, and really all communication, is how good marketing communications focus on the customer, moreso than the business. The key to creating effective marketing and content is to create messages that have relevance for the customer. Check out this picture of Times Square in NYC: Times Square is […]
Cadbury Wants You to Stop Buying Its Chocolate
Ten years ago, Patagonia made waves by taking out a full page ad in the New York Times for Black Friday, asking that we not buy Patagonia products. The brand was asking customers to instead only buy garments when their current clothing had broken down and outlived its usefulness. Ironically, the ad helped spark a […]
The Real Reason Why the Mona Lisa is So Popular Will Surprise You
Have you ever really considered WHY The Mona Lisa is the most famous artwork in the world? A strong argument could be made that it’s not even DaVinci’s most impressive painting, I would consider The Last Supper to be a far superior work. Also, consider the works of his peers like Michelangelo’s The Sistine Chapel […]
How to Be a Better Marketer
Marketers, as a profession, are one of the least-trusted groups around. They are the guy at the party that everyone dreads seeing. You are with your friends having a perfectly delightful conversation, then here comes the marketer. He steers the conversation to himself, and brags incessantly about his accomplishments. When someone in your group attempts […]
Monday’s Marketing Minute: NBC Universal’s Marketing Bet on The Office, How Morning Brew Got a Million Readers
Happy Monday, y’all! Hope everyone had an amazing weekend. Last week was my birthday, so I decided to take Monday off, then on Tuesday I got a bit sick and decided to rest for a couple days and before I knew it, it was Friday and I’d lost the whole week here! So sorry, I […]
Money Can Buy You Happiness, If You Spend it On This
It’s an age old question; Can money REALLY buy you happiness? Science has chimed in on this question with a definite answer; It depends. According to scientific research, money CAN buy you happiness. But, and here’s the catch, that happiness can either be short-term or long-term, based on WHAT you spend your money on. If […]
Monday’s Marketing Minute: Covid Vaccine Spikes Markets, Parler Taking Off
Happy Monday, y’all! Apologies for not posting since last Tuesday, I got too caught up in the election drama like we all did. Unfortunately, it looks like it may be a few more weeks before we get everything sorted. As I tweeted last week, the best thing we can do is turn OFF the media. […]
Marketing and Movies: Top Gun
A few weeks ago I talked about how the movie Smokey and the Bandit had the greatest movie product placement of all time, Bandit’s jet black Firebird Trans-Am. The movie had an immediate impact on sales of the sporty Pontiac, and the car is still highly-prized by vintage car collectors to this day. The car […]
Marketing and Movies: The Dark Knight
The original Batman film from 1989 was a critical and commercial success. In particular, Jack Nicholson’s portrayal of Batman nemesis The Joker, as well as director Tim Burton’s efforts were particularly praised. So when it was announced that the Batman series reboot would again feature The Joker in 2008’s The Dark Knight, many fans were […]
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