Marketing

Tweet Share19 Share25 +11Total Shares 45I don’t know what you’re into, but I’m into cars. Muscle cars, to be specific. Dodge Challengers, Chevy Camaros, Ford Mustangs—any vehicle with some power under the hood really gets my attention. That's one sexy @Ford! #FordNAIAS pic.twitter.com/4cVteXk9V4 — Kerry O'Shea Gorgone (@KerryGorgone) January 12, 2016 That’s why I accepted […]

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Tweet Share4 Share5 +1Total Shares 9I recently saw an interesting article that eMarketer had on how retailers are shifting their strategy for using influencers.  Most companies, regardless of industry, typically use influencers to help raise awareness of their brand or new product, etc.  This is a smart move to ‘get the word out’ about who […]

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Tweet Share14 Share14 +110Total Shares 38 Patagonia doesn’t market itself like your company does.  Patagonia spends almost no money on traditional advertising, and when it does, it typically does so in a way that makes its competitors shake their heads.  For example, a few years ago Patagonia ran an ad telling its customers not to […]

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Tweet115 Share4 Share26 +11Total Shares 146For the last 10 years, marketers have been trying to leverage social media as a sales channel.  It’s been a messy proposition at best, due to how people use these social tools.  Social media tools are used by people to create and share content about themselves. But for smart companies, […]

Tweet46 Share16 Share14 +1Total Shares 76For Black Friday in 2011, Patagonia ran an interesting ‘Don’t Buy This Jacket’ ad in the New York Times.  The ad kicked off a campaign by Patagonia to attack ‘consumerism’ head-on, and the brand asked its customers to strongly consider whether or not it was necessary to buy a new […]

Tweet18 Share2 Share9 +11Total Shares 30Welcome back to the 4th week of the SEC Social Media Fan Experience.  Each week leading up to the start of the college football season, I’ll be looking at how the SEC teams are leveraging social media to connect with their fans.  After today we’ll be over halfway through the […]

Tweet9 Share Share +1Total Shares 9Welcome to the 36th episode of The Fan-Damn-Tastic Marketing Show! This week I talk about the five considerations in creating a Fan-Damn-Tastic Content Strategy! Before I get into the Show Notes, I wanted to say thank y’all for the continued support, last week’s episode on Creating Loyalty to Your Brand […]

Tweet18 Share3 Share6 +1Total Shares 27Every week through the start of the college football season on September 5th, I will be profiling how SEC teams are leveraging social media channels to connect with its fans.  Last week I looked at how the Florida Gators and Vanderbilt Commodores are using social media, this week I’ll show […]

Tweet19 Share24 Share29 +14Total Shares 76Over the next 6 weeks till the start of the college football season, I’ll be examining how the schools in the SEC are using social media to connect with their fans.  College football in the SEC is huge business, and the primary driver of revenue in the richest athletic conference […]

Tweet104 Share30 Share5 +123Total Shares 162 Many companies that are interested in creating a brand ambassador program want to see actual examples of companies that are running such programs.  I’ve known about HootSuite’s brand ambassador program for a while, but on Sunday, one of its members Adel de Meyer joined #Blogchat and gave me a […]

Tweet248 Share218 Share98 +114Total Shares 578After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of […]