Marketing

Hey y’all! Welcome to the 27th episode of #FanDamnShow! In today’s episode I talk four different ways you can work with your fans to help them grow your business.  I also cover all four areas in much more detail in my book Think Like a Rock Star. But before I get into the Show Notes, […]

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Tonight (5-19-2015) at 7pm Central I will be joining #InfluencerChat on Twitter to discuss how to price your products and services.  Setting prices is a big gray area for many consultants, I am constantly having peers contact me asking for advice on what they should charge.  Especially when they are starting out. Over time, and through […]

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Hey y’all! Welcome to the 26th episode of #FanDamnShow! In today’s episode I talk about a fascinating study into what drives happiness:  products or experiences? But before I get into the Show Notes, a special thank you to MarketingProfs for becoming The Fan-Damn-Tastic Marketing Show’s first sponsor!  This episode is brought to you by the Marketing […]

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I just got the above email from Triberr.  Not sure why, as I have never used them, maybe I signed up a long time ago to check them out.  The title of the email was “Are you actively looking to become a Brand Ambassador?” At this point it might be a good idea to clearly […]

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Every brand, company, product, person, team, etc has a conversation happening around it.  That conversation might be happening by a handful of people, or a few billion people, but for everything and everyone, it’s happening. Your brand attempts to dominate that conversation with advertising and marketing.  For the average brand, the marketing messages it sends […]

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I’ve recently made some updates to the work-related content here so I thought it was a good time to remind you of how we can work together.  There are three main areas where I work with companies like yours: Speaking and Webinars: I’ve completely revamped my approach to speaking in 2015.  I will accept no […]

On April 1st, a BMW dealership in New Zealand ran a newspaper ad.  At the bottom, it added an ‘April Fool’s Day Special’ coupon.  The coupon said that the first person to bring the coupon in and ask for ‘Tom’, would be able to trade their old car in for a new BMW. Here’s what […]

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Hey y’all! Welcome to the 20th episode of The Fan-Damn-Tastic Marketing Show! In this episode I discuss the value of appreciating the point-of-view of your customer and how it helps your brand win your customer’s trust. Show Notes: 1:20 – History lesson: How James Baker secured a key agreement with Russia by focusing on what […]

Seriously, what are brands thinking today?  And I’m not even talking about the ones that throw a pool party for their customers that involves knockout-gassing them.  Specifically, I want to talk about two brands that recently launched campaigns to engage with their customers at the point of sale, and why both efforts immediately fell flat. […]

Hey y’all! Welcome to the 19th episode of The Fan-Damn-Tastic Marketing Show! In this episode I talk about the value of your unhappy customers (don’t you love that quote?).  Unhappy customers are such an amazing source of vital business feedback that is often overlooked.  We’ll talk about harnessing that value in this episode of #fandamnshow. […]

A couple of weeks ago I wrote a post talking about how smart brands don’t market their products, they market the passions of their customers.  Red Bull isn’t selling energy drinks, it’s marketing and investing in extreme sports and activities.  Or what happens after you drink its product.  Patagonia isn’t marketing its clothing, it’s marketing […]