Tweet115 Share4 Share26 +11Total Shares 146For the last 10 years, marketers have been trying to leverage social media as a sales channel.  It’s been a messy proposition at best, due to how people use these social tools.  Social media tools are used by people to create and share content about themselves. But for smart companies, […]


Tweet46 Share16 Share14 +1Total Shares 76For Black Friday in 2011, Patagonia ran an interesting ‘Don’t Buy This Jacket’ ad in the New York Times.  The ad kicked off a campaign by Patagonia to attack ‘consumerism’ head-on, and the brand asked its customers to strongly consider whether or not it was necessary to buy a new […]

Tweet18 Share2 Share9 +11Total Shares 30Welcome back to the 4th week of the SEC Social Media Fan Experience.  Each week leading up to the start of the college football season, I’ll be looking at how the SEC teams are leveraging social media to connect with their fans.  After today we’ll be over halfway through the […]

Tweet9 Share Share +1Total Shares 9Welcome to the 36th episode of The Fan-Damn-Tastic Marketing Show! This week I talk about the five considerations in creating a Fan-Damn-Tastic Content Strategy! Before I get into the Show Notes, I wanted to say thank y’all for the continued support, last week’s episode on Creating Loyalty to Your Brand […]

Tweet18 Share3 Share6 +1Total Shares 27Every week through the start of the college football season on September 5th, I will be profiling how SEC teams are leveraging social media channels to connect with its fans.  Last week I looked at how the Florida Gators and Vanderbilt Commodores are using social media, this week I’ll show […]

Tweet19 Share24 Share29 +14Total Shares 76Over the next 6 weeks till the start of the college football season, I’ll be examining how the schools in the SEC are using social media to connect with their fans.  College football in the SEC is huge business, and the primary driver of revenue in the richest athletic conference […]

Tweet104 Share30 Share5 +122Total Shares 161 Many companies that are interested in creating a brand ambassador program want to see actual examples of companies that are running such programs.  I’ve known about HootSuite’s brand ambassador program for a while, but on Sunday, one of its members Adel de Meyer joined #Blogchat and gave me a […]

Tweet248 Share218 Share98 +114Total Shares 578After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of […]

Tweet7 Share Share +1Total Shares 7Hey y’all!  Welcome to the 34th episode of The Fan-Damn-Tastic Marketing Show!  First, thanks again to everyone for supporting the show, June was another strong month for downloads and I’ll have the complete recap of how the podcast and blog did in June up here early next week so be […]

Tweet23 Share Share6 +1Total Shares 29View post on Lady Gaga was performing a concert and staying at a hotel in that city. As usually happens, her hardcore fans figured out which hotel she was in, and lined up outside hoping she would come and meet with them, which she did.  One of the people […]

Tweet13 Share Share +1Total Shares 13Hey y’all! Welcome to the 27th episode of #FanDamnShow! In today’s episode I talk four different ways you can work with your fans to help them grow your business.  I also cover all four areas in much more detail in my book Think Like a Rock Star. But before I […]