Marketing

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I’ve recently made some updates to the work-related content here so I thought it was a good time to remind you of how we can work together.  There are three main areas where I work with companies like yours: Speaking and Webinars: I’ve completely revamped my approach to speaking in 2015.  I will accept no […]

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On April 1st, a BMW dealership in New Zealand ran a newspaper ad.  At the bottom, it added an ‘April Fool’s Day Special’ coupon.  The coupon said that the first person to bring the coupon in and ask for ‘Tom’, would be able to trade their old car in for a new BMW. Here’s what […]

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Hey y’all! Welcome to the 20th episode of The Fan-Damn-Tastic Marketing Show! In this episode I discuss the value of appreciating the point-of-view of your customer and how it helps your brand win your customer’s trust. Show Notes: 1:20 – History lesson: How James Baker secured a key agreement with Russia by focusing on what […]

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TOTAL SHARES 177

Seriously, what are brands thinking today?  And I’m not even talking about the ones that throw a pool party for their customers that involves knockout-gassing them.  Specifically, I want to talk about two brands that recently launched campaigns to engage with their customers at the point of sale, and why both efforts immediately fell flat. […]

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Hey y’all! Welcome to the 19th episode of The Fan-Damn-Tastic Marketing Show! In this episode I talk about the value of your unhappy customers (don’t you love that quote?).  Unhappy customers are such an amazing source of vital business feedback that is often overlooked.  We’ll talk about harnessing that value in this episode of #fandamnshow. […]

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A couple of weeks ago I wrote a post talking about how smart brands don’t market their products, they market the passions of their customers.  Red Bull isn’t selling energy drinks, it’s marketing and investing in extreme sports and activities.  Or what happens after you drink its product.  Patagonia isn’t marketing its clothing, it’s marketing […]

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TOTAL SHARES 59

This is a graph I drew to give you a visual representation of The Communication Gap between most companies and their customers.  The blue shading on the left represents the desired level of communication from the company’s side.  The company wants to communicate with almost all new and potential customers.  The number of existing customers […]

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Hey y’all! Welcome to another episode of The Fan-Damn-Tastic Marketing Show.  This is the business podcast devoted to helping your company create and cultivate new fans, as well as helping you better connect with your existing fans.  Today’s episode talks about Word of Mouth, and the different types of WOM.  Did you think that all […]

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TOTAL SHARES 127

Let’s say you are the CMO at your company, and the CEO is demanding that sales for Product A increase by 10% above your projections for the next fiscal year.  He also says that you can only make one change to the marketing mix.   Would you: A – Move billboard placements in Product A’s […]

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I could not be more excited to be holding this book!  Badass: Making Users Awesome is the best business book you can buy in 2015. Period. Badass starts with a simple challenge: Create a bestselling product.  Without marketing, without competing on price.  The book challenges you to think about what makes a successful product?  Why […]

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Hey y’all!  Welcome to the 15th episode of The Fan-Damn-Tastic Marketing Show! In this episode we will delve into the idea that ‘The Customer is Always Right’, and look at two examples when this might not be the case.    If you enjoy this episode then please subscribe on iTunes! Show Notes: 1:00 – Why […]