Marketing

It’s Not About Social Media ROI, It’s About Marketing ROI

February 24, 2015
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Let’s say you are the CMO at your company, and the CEO is demanding that sales for Product A increase by 10% above your projections for the next fiscal year.  He also says that you can only make one change to the marketing mix.   Would you: A – Move billboard placements in Product A’s […]

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‘Badass: Making Users Awesome’ is the Best Business Book You Can Buy in 2015

February 23, 2015
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I could not be more excited to be holding this book!  Badass: Making Users Awesome is the best business book you can buy in 2015. Period. Badass starts with a simple challenge: Create a bestselling product.  Without marketing, without competing on price.  The book challenges you to think about what makes a successful product?  Why […]

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The Fan-Damn-Tastic Marketing Show Episode 15: Sometimes the Customer is Wrong

February 11, 2015
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Hey y’all!  Welcome to the 15th episode of The Fan-Damn-Tastic Marketing Show! In this episode we will delve into the idea that ‘The Customer is Always Right’, and look at two examples when this might not be the case.    If you enjoy this episode then please subscribe on iTunes! Show Notes: 1:00 – Why […]

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The Best Marketing Isn’t Focused on Your Product, its Focused on My Passions

February 10, 2015
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Did you notice something about the commercials for this year’s Super Bowl?  Besides the fact that this was a pretty weak crop of ads, the few that did stand out had something in common.  These spots weren’t really about a product as much as they were about passions and beliefs. Self-image, especially among young girls. […]

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Giving Fans Backstage Access: How Paper.li Is Embracing Its Users

January 29, 2015
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Almost a year ago, my friend Kelly Hungerford contacted me about working with Paper.li to help the company build structures to help it more efficiently connect with its users and create value for them.  Paper.li has a pretty devoted userbase, and a big reason why is because of the personalized customer service (or ‘customer care’ […]

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The Fan-Damn-Tastic Marketing Show Episode 12: Saying ‘Thank You’ As a Marketing Strategy

January 20, 2015
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Welcome to the 12th episode of The Fan-Damn-Tastic Marketing Show!  BTW before I get to the Show Notes for this episode, thank y’all for making last Tuesday the best day for downloads of the show at 66 downloads!  That’s the best in the history of the show since it was launched last May!  Thanks to […]

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Converting at the Speed of Your Customers

January 14, 2015
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One of the struggles that companies have always had with social media marketing is balancing the functions and sometimes even limitations of the tools, with the company’s need to drive sales and increase revenue.  As I have said before, social media really doesn’t function well as a direct-sales tool.  Social media definitely plays a role […]

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The ‘Plant Your Flag’ Approach to Creating Your Content Strategy

November 17, 2014
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You’re at a conference with a friend at one of those ‘mixer’ networking events the night before the event starts.  Your friend spots someone she knows, and calls him over.  They quickly say their hellos, then she turns to you and says ‘Pete, I want you to meet my friend Kate.  Kate is…..’  And at […]

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The Passion Point: When Brand Like Turns Into Brand Love

November 6, 2014
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Earlier this decade, Patagonia made a rather bizarre plea to its customers: Stop buying our stuff.  The outdoor apparel brand launched a marketing campaign designed to ask customers to reconsider their shopping habits.  To stop buying new coats when their current one was just fine, to stop indulging in spending sprees on Black Friday and […]

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This is Exactly Why You Should Ask Your Customers For Online Reviews

October 22, 2014
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Consider these customer service/satisfaction facts: Americans tell an average of 9 people about a good experience with a company, and 16 people about a bad experience. Roughly 80% of all tweets related to a customer service issue with a company, are negative. But think about how this applies to you: Are you more likely to […]

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Sprint: 20% of Employee Bonuses Are Tied to Net Promoter Score

October 16, 2014
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Sprint has rolled out a new bonus structure for all its employees, including executives.  Moving forward, 20% of employee bonuses will depend on how effectively its current customers promote Sprint to new customers.  In short, Sprint is betting on the power of the Net Promoter Score, and will pay its employees big bucks for raising […]

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