Marketing

For Black Friday in 2011, Patagonia ran an interesting ‘Don’t Buy This Jacket’ ad in the New York Times.  The ad kicked off a campaign by Patagonia to attack ‘consumerism’ head-on, and the brand asked its customers to strongly consider whether or not it was necessary to buy a new piece of clothing, or if […]

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Welcome back to the 4th week of the SEC Social Media Fan Experience.  Each week leading up to the start of the college football season, I’ll be looking at how the SEC teams are leveraging social media to connect with their fans.  After today we’ll be over halfway through the SEC, with 2 more installments […]

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Welcome to the 36th episode of The Fan-Damn-Tastic Marketing Show! This week I talk about the five considerations in creating a Fan-Damn-Tastic Content Strategy! Before I get into the Show Notes, I wanted to say thank y’all for the continued support, last week’s episode on Creating Loyalty to Your Brand vs Your Offer had over 900 […]

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Every week through the start of the college football season on September 5th, I will be profiling how SEC teams are leveraging social media channels to connect with its fans.  Last week I looked at how the Florida Gators and Vanderbilt Commodores are using social media, this week I’ll show you how the Tennessee Volunteers […]

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Over the next 6 weeks till the start of the college football season, I’ll be examining how the schools in the SEC are using social media to connect with their fans.  College football in the SEC is huge business, and the primary driver of revenue in the richest athletic conference in the nation.  Last year […]

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Many companies that are interested in creating a brand ambassador program want to see actual examples of companies that are running such programs.  I’ve known about HootSuite’s brand ambassador program for a while, but on Sunday, one of its members Adel de Meyer joined #Blogchat and gave me a bit more information and then HootSuite […]

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After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of now, I’m ready to explore […]

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Hey y’all!  Welcome to the 34th episode of The Fan-Damn-Tastic Marketing Show!  First, thanks again to everyone for supporting the show, June was another strong month for downloads and I’ll have the complete recap of how the podcast and blog did in June up here early next week so be looking for that. In today’s […]

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View post on imgur.com Lady Gaga was performing a concert and staying at a hotel in that city. As usually happens, her hardcore fans figured out which hotel she was in, and lined up outside hoping she would come and meet with them, which she did.  One of the people standing in line was a […]

Hey y’all! Welcome to the 27th episode of #FanDamnShow! In today’s episode I talk four different ways you can work with your fans to help them grow your business.  I also cover all four areas in much more detail in my book Think Like a Rock Star. But before I get into the Show Notes, […]

Tonight (5-19-2015) at 7pm Central I will be joining #InfluencerChat on Twitter to discuss how to price your products and services.  Setting prices is a big gray area for many consultants, I am constantly having peers contact me asking for advice on what they should charge.  Especially when they are starting out. Over time, and through […]