Mobile Marketing

After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of now, I’m ready to explore […]

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UPDATE: Here’s the link to the transcript for this #Blogchat. Tonight at #Blogchat (4-12-2015) we will be discussing the changes that Google is about to roll out that are aimed at rewarding sites that are Mobile Friendly.  These changes will start to take affect on 4-21-2015, or Tuesday of next week. Here’s where you can […]

Yesterday’s post from Kerry on a Ford Blogger Outreach program she’s involved with led to a fascinating discussion in the comments on tracking the effectiveness of marketing channels in driving sales.  Thanks to Jerome, Hugh and Kevin for chiming in with their thoughts.  The point was made that it would be difficult to track actual […]

Most companies have completely missed the enormous business potential of the marriage of social media and mobile devices.  As smartphone ownership continues to approach ubiquitous levels, marketers are salivating at the opportunity to market to customers at home or on the go. This is where most marketers tripped over the starting line.  “How can WE use […]

Today Entrepreneur ran an article on FourSquare’s new ‘passive check-in’ feature where, apparently, when you are in proximity to a business, your phone will receive tips and information about the business. Immediately, you can see how this feature could hold great potential for creating value for members, as well as spamming them.  On the one […]

I’ve written about how much I love WPTouch before, but I wanted to sing the plugin’s praises again here.  WPTouch optimizes your blog for viewing on mobile devices such as smartphones.  Those of us that use our smartphones to read blogs know how terrible it is to try to read a blog that hasn’t been […]

Over the past 5 years or so, there has been a rush by companies to understand how to use social media tools.  Customers are using these tools, so brands rationalize that they need to learn how to use these tools to better sell to those customers via those tools.  The idea is to take a […]

Oh how I love quick and easy solutions!  I’ve been meaning to make a mobile-friendly version of this blog for a while now, and it just stayed buried on my To-Do list.  Then a couple of weeks ago I was out and I checked Facebook on my iPhone and someone linked to a post that […]

Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here.  The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media for their company.  But this newsletter […]

Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services.  As you might expect, that post was insanely popular, so I […]

Apple recently launched the newest version of the iPhone, the 4S.  Anticipation was so strong for this launch that it’s being blamed for the 1st ever dip in smartphone sales last quarter, with the thinking being that buyers were holding off on getting a new smartphone till they saw what the new iPhone provided.  Apple […]