Mobile Marketing

How to Better Track the Ability of Your Marketing Efforts to Drive Sales

February 27, 2014
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Yesterday’s post from Kerry on a Ford Blogger Outreach program she’s involved with led to a fascinating discussion in the comments on tracking the effectiveness of marketing channels in driving sales.  Thanks to Jerome, Hugh and Kevin for chiming in with their thoughts.  The point was made that it would be difficult to track actual […]

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How Rock Stars Will Save Your Marketing and Your Business

November 21, 2013
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Most companies have completely missed the enormous business potential of the marriage of social media and mobile devices.  As smartphone ownership continues to approach ubiquitous levels, marketers are salivating at the opportunity to market to customers at home or on the go. This is where most marketers tripped over the starting line.  “How can WE use […]

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The Key to Social Selling is to Make Buying More Convenient, Not Marketing

November 19, 2013
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Today Entrepreneur ran an article on FourSquare’s new ‘passive check-in’ feature where, apparently, when you are in proximity to a business, your phone will receive tips and information about the business. Immediately, you can see how this feature could hold great potential for creating value for members, as well as spamming them.  On the one […]

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Make Your WordPress Blog Mobile With WPTouch

July 25, 2013
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I’ve written about how much I love WPTouch before, but I wanted to sing the plugin’s praises again here.  WPTouch optimizes your blog for viewing on mobile devices such as smartphones.  Those of us that use our smartphones to read blogs know how terrible it is to try to read a blog that hasn’t been […]

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Three Ways Your Marketing Needs to Adapt Before it Dies

June 5, 2013
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Over the past 5 years or so, there has been a rush by companies to understand how to use social media tools.  Customers are using these tools, so brands rationalize that they need to learn how to use these tools to better sell to those customers via those tools.  The idea is to take a […]

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How to Make Your WordPress Blog Mobile-Friendly In Less Than 60 Seconds

December 19, 2012
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Oh how I love quick and easy solutions!  I’ve been meaning to make a mobile-friendly version of this blog for a while now, and it just stayed buried on my To-Do list.  Then a couple of weeks ago I was out and I checked Facebook on my iPhone and someone linked to a post that […]

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Subscribe to My Social Media Marketing Newsletter!

March 22, 2012
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Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here.  The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media for their company.  But this newsletter […]

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How Much Does Social Media Cost Companies in 2012?

January 3, 2012
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Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services.  As you might expect, that post was insanely popular, so I […]

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Is your company making this mistake when it comes to Social Media?

October 27, 2011
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Apple recently launched the newest version of the iPhone, the 4S.  Anticipation was so strong for this launch that it’s being blamed for the 1st ever dip in smartphone sales last quarter, with the thinking being that buyers were holding off on getting a new smartphone till they saw what the new iPhone provided.  Apple […]

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The Three Pillars of Modern Customer Communication

July 11, 2011
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My first recollections of getting ‘online’ are in the late 1980s, and local electronic BBSes (Bulletin Board Systems).  These were basically where someone would turn their computer into a network where others could call into it with a modem, and we could chat with each other, post messages, etc.  Extremely basic functionality, ‘graphics’, etc, and […]

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