Happy Monday, y’all! Welcome to another edition of Monday’s Marketing Minute! Every Monday I bring you 3 news stories that caught my eye, covering business, marketing and web3. Let’s dive in: Bored Ape Yacht Club, the wildly successful NFT collection, launched its $APE coin last week. The token will help fund community initiatives as […]
Three Emerging Technologies Will Revolutionize Your Digital Marketing Strategy
So many digital marketers focus on understanding every shiny new tool that pops up. And so many CMOs are scared to death of missing out on the next Facebook or Twitter. So every time a new social tool pops up, every marketer rushes there in a sort of cyber land-grab, which often ends up turning […]
Customers Are Increasingly Using Mobile Devices to Research Your Company and Your Products
According to new research from eMarketer, the majority of mobile shoppers are under the age of 44 (78%) and Female (53.4%). The article also referenced a study done by Payvision that found that 57% of retailers worldwide experienced major mcommerce growth in 2014, and that figure increased to 79% for 2015. So needless to say, […]
Is Your Blog Ready For Google’s Mobile Search Update?
UPDATE: Here’s the link to the transcript for this #Blogchat. Tonight at #Blogchat (4-12-2015) we will be discussing the changes that Google is about to roll out that are aimed at rewarding sites that are Mobile Friendly. These changes will start to take affect on 4-21-2015, or Tuesday of next week. Here’s where you can […]
How to Better Track the Ability of Your Marketing Efforts to Drive Sales
Yesterday’s post from Kerry on a Ford Blogger Outreach program she’s involved with led to a fascinating discussion in the comments on tracking the effectiveness of marketing channels in driving sales. Thanks to Jerome, Hugh and Kevin for chiming in with their thoughts. The point was made that it would be difficult to track actual […]
How Rock Stars Will Save Your Marketing and Your Business
Most companies have completely missed the enormous business potential of the marriage of social media and mobile devices. As smartphone ownership continues to approach ubiquitous levels, marketers are salivating at the opportunity to market to customers at home or on the go. This is where most marketers tripped over the starting line. “How can WE use […]
The Key to Social Selling is to Make Buying More Convenient, Not Marketing
Today Entrepreneur ran an article on FourSquare’s new ‘passive check-in’ feature where, apparently, when you are in proximity to a business, your phone will receive tips and information about the business. Immediately, you can see how this feature could hold great potential for creating value for members, as well as spamming them. On the one […]
Make Your WordPress Blog Mobile With WPTouch
I’ve written about how much I love WPTouch before, but I wanted to sing the plugin’s praises again here. WPTouch optimizes your blog for viewing on mobile devices such as smartphones. Those of us that use our smartphones to read blogs know how terrible it is to try to read a blog that hasn’t been […]
Three Ways Your Marketing Needs to Adapt Before it Dies
Over the past 5 years or so, there has been a rush by companies to understand how to use social media tools. Customers are using these tools, so brands rationalize that they need to learn how to use these tools to better sell to those customers via those tools. The idea is to take a […]
How to Make Your WordPress Blog Mobile-Friendly In Less Than 60 Seconds
Oh how I love quick and easy solutions! I’ve been meaning to make a mobile-friendly version of this blog for a while now, and it just stayed buried on my To-Do list. Then a couple of weeks ago I was out and I checked Facebook on my iPhone and someone linked to a post that […]