While more businesses are experimenting with using NFTs, the majority of the use cases remain centered on the digital collectibles/art angle. As brands begin to gain a better understanding of the underlying functionality made possible with NFTs, we will see more robust and dare I say relevant business examples. Case in point: NFTs can be […]
Monday’s Marketing Minute: Elon/Twitter Drama, NFTs Coming to Facebook, Traditional TV is Dead
Happy Monday, y’all! Hope you have a fantabulous and productive week! Here’s some marketing and business stories that caught my eye recently that I wanted to share: In a bizarre statement explaining a surprising move, late last night Twitter’s CEO said Elon Musk will NOT be joining Twitter’s Board of Directors. A couple of […]
Monday’s Marketing Minute: BAYC Launches $APE, Magazine/Book NFTs Are Here, Your Grandparents Are Mobile Gamers
Happy Monday, y’all! Welcome to another edition of Monday’s Marketing Minute! Every Monday I bring you 3 news stories that caught my eye, covering business, marketing and web3. Let’s dive in: Bored Ape Yacht Club, the wildly successful NFT collection, launched its $APE coin last week. The token will help fund community initiatives as […]
Monday’s Marketing Minute: Yuga Labs Acquires CryptoPunks, Massive NIL Deal, Social Media Engagement Rates By Platform
Happy Monday! Hope you had a wonderful week as we (hopefully) begin to tip-toe into Spring like weather over the coming weeks! Here’s a few business and marketing stories I read over the last few days that I wanted to share: Yuga Labs, which previously acquired the Bored Ape Yacht Club and Mutant Ape […]
Monday’s Marketing Minute: Learfield’s Huge Splash Into NFTs, Spotify Passes Apple For Podcasts, Surprising Email Stats
Happy Monday! Let’s talk about 3 stories that I noticed from the marketing, business and web3 worlds over the last week: This is a big deal, and a story that’s continuing to develop, so you can get up to speed as it happens. Learfield, which partners with many of the top colleges and universities […]
Music NFTs Are Evolving, Now Grant Fans Song Ownership
In January. I wrote this post talking about where we could expect to see NFT growth in the coming year. I focused on music primarily because I saw the enormous potential of leveraging NFTs as a way to give fans ownership. In their relationship with the artist, in how they promote the artist, or even […]
How LooksRare Used Guerilla Marketing Tactics at Launch at Instantly Compete With OpenSea
OpenSea was the 800 pound gorilla in the NFT marketplace space. On Jan 4th, the company announced a $300M funding round at a $13 Billion plus valuation. All the momentum was with OpenSea and it was poised to get a strangehold on the exploding NFT marketplace space. But all that changed over the course of […]
Walmart Signals a Move Into Web3, Metaverse
Recent filings from @Walmart, including 7 US trademark applications, indicate a well thought-out strategy to develop and sell virtual goods, #NFTs, and a #cryptocurrency.#web3 #NRF2022 https://t.co/3BokFQGi9T — Brian Solis – briansolis.eth (@briansolis) January 17, 2022 So it looks like one of the biggest brands in the world is preparing to dip its toes in the […]
The Next Big Thing in NFTs Will Be…
Last year saw NFTs explode onto the scene and in a big way. Driven by the popularity of art collections such as BAYC and Crypto Punks, NFT trading volume topped $13 Billion in 2021 alone. NFT marketplace OpenSea is on pace to have over $3 Billion in trading volume in January, so it seems 2022 […]
Monday’s Marketing Minute: OpenSea’s Big Funding, Where NIL Dollars Are Going, Samsung’s NFT TV
Welcome to 2022! Tomorrow is my birthday, and you’ve already given me the best present, your attention. Thanks for taking the time to read this edition of Monday’s Marketing Minute. Please share it with your network if you want to give me a 2nd present! NFTs are all the rage, and no one is […]