Welcome to another glorious Fall week! Hope you’re enjoying the cooler weather and are in the Halloween spirit! Here’s some marketing and breaking business news that’s caught my eye the last few days: I can, and probably should write a longer post on this issue at some point. Facebook’s many problems and user complaints […]
Monday’s Marketing Minute: 31% of Adults ‘Constantly Online’, Pinterest & Twitch Continue to Grow
Happy Monday! Hope you are having a wonderful week as we close in on Memorial Day and the unofficial start of Summer! Here’s a few marketing and digital stories that caught my eye: Interesting insights into which groups of US adults spend nearly every waking moment online. Amazingly, 31% of all adults say they […]
Monday’s Marketing Minute: YouTube Shorts on Fire, Pinterest Enters Livestreaming, In-Person Events Coming Back
Happy Monday, y’all! Hope you are ready for another amazing week! Here’s some breaking marketing and digital stories that caught my eye… YouTube’s Shorts videos are proving to be insanely popular both with viewers, and content creators. As you can see below, they are already generating over 6B daily views, and YouTube is […]
Monday’s Marketing Minute: Pinterest’s Growth, B2Bs Leveraging Content Marketing
Happy Monday, y’all! Here’s a few marketing stories that caught my eye over the last week. Social media may be taking it on the chin right now, but Pinterest is an exception. The site is benefiting from people spending more time at home, and I have to admit, I’ve spent more time on Pinterest in […]
Monday’s Marketing Minute: Users Don’t Trust Facebook, How Covid Has Changed Shopper Behavior
Welcome to the start of another great week! Thanks for reading, on Wednesday my Movies and Marketing post will feature the movie with the greatest product placement of all-time (what do you think it is?), and on Thursday I’ll do a special post recapping what happened here in the month of September after relaunching my […]
Monday’s Marketing Minute: TikTok Finds a Home, Visual Branding, Men Using Pinterest
Happy Monday, y’all! Hope you are ready to have an amazing week! I want to thank everyone for reading and subscribing, since relaunching on August 31st, traffic is up 17% versus the previous 3-week period. Thank you! I’ll do a comprehensive update probably next week on what happened in the first month of the relaunch. […]
Pinterest Passes Snapchat to Become Third Biggest Social Media Platform in the US
According to eMarketer, Pinterest passed Snapchat in number of US users in 2019, and will grow its lead through at least 2023. I’m far from a Pinterest ‘expert’. In fact, I’ve probably only spent a few hours combined on the site since joining several years ago. But I’ve always thought it was interesting how that […]
The Promise and (Potential) Peril of Social Commerce
Social media sites like Pinterest and Instagram are embracing the idea of social commerce. Social commerce is about making it easier for users and accounts to sell products directly via their feeds and content. For instance, Instagram users that meet a certain follower threshold can link directly to products in their Stories. For marketers, the […]