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Monday’s Marketing Minute: Twitter Communities is Here, Where Reddit Users Spend Their Time, NIL News

Happy Monday, y’all! Hope you are ready for a productive week and getting ready for the Fall weather that is almost here! Here’s a few marketing and digital stories that grabbed my interest:

 

So I have to say, Twitter Communities is the first thing Twitter has done in years that actually has me excited. Twitter Communities will be rolled out on Wednesday. At first it looks like there will only be a handful of Communities based around really broad topics. I hope that with time they will let us drill down into some really niche topics.

What interests me about Twitter Communities is that only members of that community can Like and Reply to each other’s tweets. So there will be conversations happening behind a ‘wall’ that are only available to members of that community.

We’ll have to see how they implement Twitter Communities, but the idea itself has a lot of promise.

 

Tying into the previous story, Reddit is going to soon let advertisers buy placements within highly-trafficked comment sections, directly in the comments. I suspect that Twitter has something in mind along these lines with the coming launch of Twitter Communities. Also, I found it very interesting to note that Reddit says that its users spend almost half their time in the app, reading the comment threads. That’s the power of UGC.

 

NIL laws being passed across the country is one of the biggest marketing and branding stories of the year. So much is happening so quickly.  My friend Kristi Dosh has been all over NIL from the drop, and has created a very valuable hub on her site to collect all the latest news and information.

 

So that’s it for this week! Hope you have an amazing and productive day, see you here tomorrow!

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Monday’s Marketing Minute: Clubhouse is Big in Japan, Canva and Reddit Keep Growing

Happy Monday, y’all! I hope you are ready for another amazing week! Here’s some stories that caught my eye over the last few days:

 

So we all know Clubhouse is growing like gangbusters here in the US, but I was surprised to learn it is also pretty big in Japan. Without checking, I would guess that means Japan is likely the 2nd biggest market for the iPhone as well. The social audio space is going to be fascinating to watch, as now both LinkedIn and Reddit are saying they are also investigating adding social audio functionality to their platforms.

 

There will always be a market for any tool that simplifies the content creation process. There’s no better example of this than Canva. So many people in business and marketing are so bad at graphic design, and so many of us wish we weren’t.  Canva slots in to fill that need perfectly. It’s definitely not Photoshop, but most of us don’t need to be an expert at PS, we just need to be able to easily create basic visuals and infographics, and Canva fills that need for us. I love it and use it all the time, and am not surprised to see that it continues to grow like a weed in the summertime.

 

Reddit is another site that continues to grow quickly. Sure, some of the communities can be pretty toxic, but the site really does offer a unique experience versus the other established social media platforms like Facebook, Instagram and Twitter. Lately, when I google an issue, I am finding that a Reddit community is one of the top 2-3 results for that search term. If you want to start learning about Reddit, just google one of your favorite hobbies or shows or artists and add Reddit to the search term. There’s probably already a community set up on Reddit for that topic.

 

So that’s it for this week, I hope yours is wonderful, I’ll have at least one more post up here this week. And check out #ContentCircus tomorrow night, we will be discussing how to share the same content on different platforms. For instance, what’s the best way to share a blog post like this on Facebook?  On Instagram?  Twitter?  We will talk about that tomorrow night on Twitter at #ContentCircus starting at 7pm Central!