Social Media 101

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By now, most companies use social media as part of their marketing mix, but only 63% have implemented a social media policy according to a 2014 study from Protiviti. Jay Shepherd has suggested that organizations adopt a very simple, two-word policy relating to employee blogging (which he’s since extended to social media): “Be professional.” I […]

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I just had a reader send me an email with a problem that I think a lot of you are facing so instead of sharing this with only him via email, I decided to write this post.  His issue is that he’s a small business owner with no employees, that wants to start using social […]

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One of the things I love about Marcus Sheridan is that he’s always sensitive to the point of view of someone that’s new to whatever topic he’s discussing, whether it’s social media, content marketing, etc.  I loved this post of his, especially this part: So let’s be willing to embrace imperfection, shall we? Let’s allow […]

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It’s deceptively easy to monitor your brand and industry mentions online.  Sure, you can do some amazingly sophisticated and valuable breakdowns with expensive monitoring suites, but for the average brand a lot of their basic monitoring needs can be covered by free tools.  In this post I wanted to walk you through how you can […]

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Note from Mack: This is a Guest Post from Kerry Gorgone, who is an instructor at Full Sail University, a lawyer, and Wonder Woman in her spare time.  Check out her previous guest post here on protecting yourself and your works online. Your brand needs to participate in the conversations that people are having about […]

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I have a love-hate relationship with planning and strategy when it comes to social media.  I hate the planning aspect, but I also understand it is necessary to see the best results.  And I love it when I see those results! If you’ve read this blog for any amount of time, you know that as […]

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If you ask any company or even most individuals what their top questions are about using social media, one of the first answers you will hear is ‘How do I build more engagement on my blog/Facebook page/Twitter/etc?’  In my experience there are three main reasons why most of us struggle to get the level of […]

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Yesterday on Twitter I started getting tweets from people saying that their copy of Think Like a Rock Star had shipped, or a few even posted pictures of the book as it arrived.  SUCH an amazing feeling for an author to see others excited about receiving my book! And of course I made a point […]

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So this week a few high-profile brands apparently had their Twitter accounts hacked, including Burger King and Jeep.  Burger King tweeted to Jeep that they were glad they were back, and Jeep tweeted the above. And everyone goes apeshit saying they love it and how awesome it is that the brands are showing a sense […]

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I have good news and bad news for you when it comes to your Social Media Strategy: The Bad News – Social Media, in general, doesn’t function very well as a marketing and sales channel. The Good News – Social Media is a great way to make things happen indirectly. The problem that many companies […]

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Subscribe to your blog’s feed via email, then read it on your smartphone. For those of you that aren’t aware, I live in a very rural area of Alabama.  Most days I work from home, but at least a couple of times a week I will go ‘into town’ to run errands and I’ll usually […]