Social Media Case Studies

Tweet Share3 Share6 +16Total Shares 15Although I am not a drinker and haven’t consumed a drop of bourbon in my life, I am a big fan of how Maker’s Mark strives to have a close relationship with its customers.  In fact I did an extensive case study on the company’s excellent brand ambassador program for […]

Tweet Share4 Share8 +1Total Shares 12 Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here.  The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media […]

Tweet Share10 Share24 +11Total Shares 35It really is the doomsday scenario for a big brand, in this case, Fed-Ex.  One customer has a horrible experience with a delivery.  A computer monitor is ‘delivered’ when the Fed-Ex driver casually tosses the monitor over the customer’s gate. Even though the customer was at home. And the front […]

Tweet1 Share22 Share9 +18Total Shares 40 They’ve already been named Most Responsive Brand on Twitter by Guiness World Records, now it looks like X-Box has become the first major brand to crack the 1,000,000 tweets milestone. The 18-person team churns out an average of just over 1,000 tweets per day.  And I thought my hitting […]

Tweet27 Share2 Share5 +110Total Shares 44This week I got to spend some time in Round Rock, Texas, working with Dell on its #DellCAP reunion project.  This is an extension of the first #DellCAP that was held last June, that I was also lucky enough to help Dell with.  As with last year’s event, Dell brought […]

Tweet12 Share5 Share15 +1Total Shares 32One of the complaints you often hear from businesses and organizations about blogging is that they aren’t sure what type of content to create to reach their audience.  That they don’t know how a blog can help them build awareness for their particular product.  That it’s ‘too boring’ and that […]

Tweet151 Share35 Share119 +11Total Shares 306Past Social Media dramas involving The Red Cross, Groupon and Kenneth Cole are good reminders of the importance of having a solid social media crisis management plan in place.  At its very basic level, the proper handling of a social media crisis should consist of two thing: 1 – A […]

Tweet106 Share29 Share60 +11Total Shares 196Coming off the heels of Kenneth Cole’s recent PR blunder on Twitter, the Red Cross found itself in a potential crisis situation on Twitter a couple of days ago.  Apparently, one of its employees that tweets from the @RedCross twitter account, inadvertently sent a tweet that was meant for her personal account […]