Social Media Monitoring

Tweet248 Share218 Share98 +114Total Shares 578After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of […]

Tweet Share6 Share2 +12Total Shares 10Over the Holidays I was reading an issue of the Wall-Street Journal about how companies are leveraging Twitter to improve its marketing.  Companies that sell cold medicines and items, especially those related to treating the flu, are closely monitoring Twitter.  They are tracking instances of people complaining on Twitter about […]

Tweet Share7 Share4 +14Total Shares 15It’s deceptively easy to monitor your brand and industry mentions online.  Sure, you can do some amazingly sophisticated and valuable breakdowns with expensive monitoring suites, but for the average brand a lot of their basic monitoring needs can be covered by free tools.  In this post I wanted to walk […]

Tweet Share4 Share8 +1Total Shares 12 Starting next Wednesday, I’ll be running a weekly newsletter in addition to (almost) daily posts here.  The content focus will be slightly different, however. Here, I cover Social Media primarily, but a blend of content that can benefit the individual, as well as those that are using Social Media […]

Tweet19 Share607 Share281 +1139Total Shares 1K Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services.  As you might expect, that […]

Tweet Share6 Share41 +12Total Shares 49Because they measure what’s available, instead of what benefits their company. For example, let’s say your small business launches a Twitter account this afternoon.  How will you measure the success of that account?  By measuring number of followers, of course!  And if you want to get really spiffy, you could […]

Tweet7 Share Share5 +1Total Shares 12One of the ‘problems’ I am running into when I talk to event organizers and potential sponsors about doing a LIVE #Blogchat is that it’s sometimes difficult for them to understand what a LIVE version of a Twitter chat would look like.  I try telling them that a buncha smart […]

Tweet334 Share92 Share67 +130Total Shares 523 Ready to launch a Brand Ambassador Program for your company? Let’s discuss how we can make that happen. Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason.  While customers as a whole don’t trust brands, they do trust other customers.  Especially passionate […]

Tweet79 Share7 Share22 +149Total Shares 157Now that everyone is rushing to get into Google Plus, you are going to see a lot more sites and blogs adding the +1 button.  I added it here last week, and the process is easy as pie.  It’s done via a plugin, here is the page for the one […]

Tweet37 Share2 Share32 +1Total Shares 71 Steve Woodruff started an interesting discussion at his place about the latest PR quagmire that Delta Airlines finds itself in.  Apparently, some soldiers brought 4 bags onto their flights home, and were charged for those 4th bags, as per Delta’s policy.  The soldiers were assuming that they would not […]

Tweet127 Share13 Share113 +12Total Shares 255I logged into Klout this morning, and was greeted by this pop-up ‘warning’.  It tells me that my Klout score is dropping, and that I can raise it by sharing more content, and engaging with my network. Klout adds this explanation for what its score means: “The Klout Score is […]