by Mack Collier
Let’s say you are the CMO at your company, and the CEO is demanding that sales for Product A increase by 10% above your projections for the next fiscal year. He also says that you can only make one change to the marketing mix. Would you: A – Move billboard placements in Product A’s […]
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by Mack Collier
Welcome to the 14th episode of #FanDamnShow! Today’s episode is how to stabilize or build your social media engagement by segmenting your fans online to better engage with them. If you enjoy this episode then please subscribe on iTunes! Show Notes 0:50 How engagement around social media content seems to be falling 3:00 Our behavior […]
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by Mack Collier
So this year I’ve been spending a lot of time analyzing the analytics that Twitter provides me for my tweets. You can click on that link and find the analytics for your own account. It shows you the Impressions, Retweets, Favorites, and Link Clicks for your tweets. It’s also a great tool to help you […]
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by Mack Collier
Recently I was talking to a friend about a situation that plays itself out in so many companies every single day. A ‘social media guy/girl’ pushes for their company to start using social media, in this case we’ll say it’s a blog. The company finally agrees, but never pays attention to the blog until one […]
by Mack Collier
Welcome to a third ‘marathon’ episode of the Fan-Damn-Tastic Marketing Show that clocks in a just over 11 minutes! I talk about: 1 – Kerry O’Shea Gorgone’s amazing opener and her podcast for Marketing Profs called Marketing Smarts. 2 – How Club Carlson saw big gains on Twitter by breaking one of the biggest rules […]
by Kerry O'Shea Gorgone
By now, most companies use social media as part of their marketing mix, but only 63% have implemented a social media policy according to a 2014 study from Protiviti. Jay Shepherd has suggested that organizations adopt a very simple, two-word policy relating to employee blogging (which he’s since extended to social media): “Be professional.” I […]
by Mack Collier
About six months ago Popular Science made a pretty significant move on its website that a lot of people missed. It turned off comments on its articles. A few days ago, Copyblogger followed suit, and suddenly everyone paid attention. This is just the start. Other sites with sizable audiences will likely do the same in […]
Yesterday’s post from Kerry on a Ford Blogger Outreach program she’s involved with led to a fascinating discussion in the comments on tracking the effectiveness of marketing channels in driving sales. Thanks to Jerome, Hugh and Kevin for chiming in with their thoughts. The point was made that it would be difficult to track actual […]
by Kerry O'Shea Gorgone
Last November, I replied to a tweet from my friend, C.C. Chapman. Given the choice, C.C. asked, would you prefer a free Tesla or a free Mustang. The replies came fast and clearly favored the Tesla, but I’m a muscle car enthusiast, so I replied that I’d take the Mustang. Mustang! #LoveMyMuscle I’ll minimize my […]
So here’s the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl. And they saved $1.5 Million in the process, then gave away that money. If you wanted to win the cash, all you had to do was tweet the hashtag #ESuranceSave30 within 36 hours of the […]
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Your Brand’s Legal (and Practical) Options for Addressing Negative Comments
by Kerry O'Shea Gorgone
Sooner or later, your brand will receive a negative comment or bad review. Some posts will come from actual customers, others from competitors hoping to poach your customers. Still others will come from trolls: people who have never bought from you, will never buy from you, and seemingly have nothing better to do than make […]