Social Media

Every week through the start of the college football season on September 5th, I will be profiling how SEC teams are leveraging social media channels to connect with its fans.  Last week I looked at how the Florida Gators and Vanderbilt Commodores are using social media, this week I’ll show you how the Tennessee Volunteers […]

Over the next 6 weeks till the start of the college football season, I’ll be examining how the schools in the SEC are using social media to connect with their fans.  College football in the SEC is huge business, and the primary driver of revenue in the richest athletic conference in the nation.  Last year […]

After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of now, I’m ready to explore […]

Hey y’all! Welcome to the 30th episode of #FanDamnShow! In this episode I talk a bit about finding the ROI of your social media marketing or brand advocacy efforts and how to structure the measurement process. But first a reminder that this episode is brought to you by the Marketing Writing Bootcamp, from Marketing Profs.  The Marketing […]

Hey y’all! Welcome to the 28th episode of #FanDamnShow! In today’s episode I give you 10 quick tips for creating fans via social media.  This is perfect if your business is just getting started using social media and want to quickly ramp up your efforts. But before I get into the Show Notes, a reminder […]

Use the fares, Luke. #MayThe4thBeWithYou — Southwest Airlines (@SouthwestAir) May 4, 2015 Last night at #Blogchat we had an interesting discussion about finding your blogging voice and the importance of tone with the content you create.  Maybe it’s not completely accurate to talk about ‘finding’ your voice.  Perhaps it’s more about being willing to […]

How We Can Work Together

by Mack Collier

I’ve recently made some updates to the work-related content here so I thought it was a good time to remind you of how we can work together.  There are three main areas where I work with companies like yours: Speaking and Webinars: I’ve completely revamped my approach to speaking in 2015.  I will accept no […]

“Sometimes the world is cruel to shiny things.” – Lucky, King of the Hill So you’ve heard of Meerkat, right?  If you read more than 2 social media blogs a month, you have.  If you don’t, you think the mammal, not the app.  Meerkat is an app that lets you stream live video.  And it […]

(Disclosure: Over the last year I worked with on its marketing and user-engagement strategies, but not on the development of its Juice app. I agreed to review the app here in exchange for letting me have a sneak-peek at it before it went public.) Earlier this week, launched its first iPhone app, Juice. […]

In 2008 I spoke at a small business conference and during the event for the first time I started tweeting takeaways from the sessions I attended.  The attendees, many of who had no idea what Twitter was, were floored.  They couldn’t believe that there was a conversation happening inside the session they were attending, yet […]

Let’s say you are the CMO at your company, and the CEO is demanding that sales for Product A increase by 10% above your projections for the next fiscal year.  He also says that you can only make one change to the marketing mix.   Would you: A – Move billboard placements in Product A’s […]