Periodically, LinkedIn will send me digital and content marketing leads from LinkedIn users who have said they need help with a project. One of the most common requests these users make is: I need help driving sales to my website. Generating sales online is a process. You need several pieces in place before you can […]
The Risk of Using Social Media
It’s never been riskier for a company to use social media than it is right now. Social media requires a disciplined, and purposeful strategy and governance to guide and manage it at the corporate level. Any company that uses social media needs to view it as a serious investment, which must be managed properly to […]
Monday’s Marketing Minute: All Eyes on Clubhouse, Kroger’s Smart Shopping Cart, B2C Marketing Priorities
Happy Monday! Hope you’re ready for an amazing week, off to a rainy start here, but at least it’s not bitterly cold! By the way, a quick thought, I know a lot of us are really worried about everything that’s happening in the world right now and even locally. A few weeks ago I was […]
Dominos Shows You How to Respond to Trolls on Twitter
It seems everything is political during an election year. There was a great reminder of this recently when a ‘political activist’ dug through the old tweets of Dominoes on Twitter and somehow found a tweet from 2012 where Domino’s was thanking a customer for tweeting a compliment to the brand. So what? This brand did […]
Social Media is Toxic, Broken, and it Needs to Go Away
Adversity doesn’t create character, it reveals it. I had my first exposure to what could be called a ‘social network’ when I joined Prodigy.net in 1991 I have two main memories of being a Prodigy member: The users were insanely nice and courteous There were very few users I remember there being many message boards […]
Twitter is Not a Social Network
I was listening to a recent episode of eMarketer’s Behind the Numbers podcast when the host made a claim that I cannot source, but still believe. He claimed that Twitter CEO Jack Dorsey said that he doesn’t think of Twitter as a social network, but rather as an ‘interests’ network. As a place where everyone […]
Pinterest Passes Snapchat to Become Third Biggest Social Media Platform in the US
According to eMarketer, Pinterest passed Snapchat in number of US users in 2019, and will grow its lead through at least 2023. I’m far from a Pinterest ‘expert’. In fact, I’ve probably only spent a few hours combined on the site since joining several years ago. But I’ve always thought it was interesting how that […]
Case Study: National Geographic’s “Your Shot” Photography Community
One of the smart tactics many brands are leveraging is incorporating user-generated content into its social content streams. The idea is that you take content that your customers or fans are creating, and highlight it alongside your own. It gives the content creators a platform to get more exposure for their work, plus it helps […]
Research: CMOs Say Social Media Budgets Are Surging, But Finding Solid Results Still a Struggle
Companies are spending more on social media marketing according to CMO Survey, but they also continue to struggle to see quantitative results from their digital efforts. The survey of 324 marketers sheds light on where CMOs will be focusing their budgets and attention in 2019. Spending on digital marketing will increase by 12.3% over the […]
Is it Better to Have a Centralized or Decentralized Social Web?
I recently came across a Fast Company article on how Tim Berners-Lee (credited with inventing the world wide web) is creating a new service called Solid that would decentralize your data and give you more control over it. This could potentially address the data protection and privacy concerns that many of us have when it […]
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