Social Media

Use the fares, Luke. #MayThe4thBeWithYou http://t.co/Bokzb1vJJO pic.twitter.com/B5xdtFehH3 — Southwest Airlines (@SouthwestAir) May 4, 2015 Last night at #Blogchat we had an interesting discussion about finding your blogging voice and the importance of tone with the content you create.  Maybe it’s not completely accurate to talk about ‘finding’ your voice.  Perhaps it’s more about being willing to […]

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I’ve recently made some updates to the work-related content here so I thought it was a good time to remind you of how we can work together.  There are three main areas where I work with companies like yours: Speaking and Webinars: I’ve completely revamped my approach to speaking in 2015.  I will accept no […]

“Sometimes the world is cruel to shiny things.” – Lucky, King of the Hill So you’ve heard of Meerkat, right?  If you read more than 2 social media blogs a month, you have.  If you don’t, you think the mammal, not the app.  Meerkat is an app that lets you stream live video.  And it […]

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(Disclosure: Over the last year I worked with Paper.li on its marketing and user-engagement strategies, but not on the development of its Juice app. I agreed to review the app here in exchange for letting me have a sneak-peek at it before it went public.) Earlier this week, Paper.li launched its first iPhone app, Juice. […]

In 2008 I spoke at a small business conference and during the event for the first time I started tweeting takeaways from the sessions I attended.  The attendees, many of who had no idea what Twitter was, were floored.  They couldn’t believe that there was a conversation happening inside the session they were attending, yet […]

Let’s say you are the CMO at your company, and the CEO is demanding that sales for Product A increase by 10% above your projections for the next fiscal year.  He also says that you can only make one change to the marketing mix.   Would you: A – Move billboard placements in Product A’s […]

Welcome to the 14th episode of #FanDamnShow! Today’s episode is how to stabilize or build your social media engagement by segmenting your fans online to better engage with them. If you enjoy this episode then please subscribe on iTunes! Show Notes 0:50 How engagement around social media content seems to be falling 3:00 Our behavior […]

So this year I’ve been spending a lot of time analyzing the analytics that Twitter provides me for my tweets.  You can click on that link and find the analytics for your own account.  It shows you the Impressions, Retweets, Favorites, and Link Clicks for your tweets.  It’s also a great tool to help you […]

Recently I was talking to a friend about a situation that plays itself out in so many companies every single day.  A ‘social media guy/girl’ pushes for their company to start using social media, in this case we’ll say it’s a blog.  The company finally agrees, but never pays attention to the blog until one […]

Welcome to a third ‘marathon’ episode of the Fan-Damn-Tastic Marketing Show that clocks in a just over 11 minutes! I talk about: 1 – Kerry O’Shea Gorgone’s amazing opener and her podcast for Marketing Profs called Marketing Smarts. 2 – How Club Carlson saw big gains on Twitter by breaking one of the biggest rules […]

By now, most companies use social media as part of their marketing mix, but only 63% have implemented a social media policy according to a 2014 study from Protiviti. Jay Shepherd has suggested that organizations adopt a very simple, two-word policy relating to employee blogging (which he’s since extended to social media): “Be professional.” I […]