Social Media

Tweet17 Share20 Share24 +13 Pin0TOTAL SHARES 64Over the next 6 weeks till the start of the college football season, I’ll be examining how the schools in the SEC are using social media to connect with their fans.  College football in the SEC is huge business, and the primary driver of revenue in the richest athletic […]


Tweet215 Share193 Share97 +114 Pin0TOTAL SHARES 519After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As […]


Tweet10 Share0 Share0 +10 Pin0TOTAL SHARES 10Hey y’all! Welcome to the 30th episode of #FanDamnShow! In this episode I talk a bit about finding the ROI of your social media marketing or brand advocacy efforts and how to structure the measurement process. But first a reminder that this episode is brought to you by the Marketing Writing […]

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Tweet8 Share0 Share0 +10 Pin0TOTAL SHARES 8Hey y’all! Welcome to the 28th episode of #FanDamnShow! In today’s episode I give you 10 quick tips for creating fans via social media.  This is perfect if your business is just getting started using social media and want to quickly ramp up your efforts. But before I get […]

Tweet23 Share1 Share0 +11 Pin0TOTAL SHARES 25 Use the fares, Luke. #MayThe4thBeWithYou — Southwest Airlines (@SouthwestAir) May 4, 2015 Last night at #Blogchat we had an interesting discussion about finding your blogging voice and the importance of tone with the content you create.  Maybe it’s not completely accurate to talk about ‘finding’ your […]

Tweet15 Share0 Share10 +10 Pin0TOTAL SHARES 25I’ve recently made some updates to the work-related content here so I thought it was a good time to remind you of how we can work together.  There are three main areas where I work with companies like yours: Speaking and Webinars: I’ve completely revamped my approach to speaking […]

Tweet36 Share7 Share10 +10 Pin0TOTAL SHARES 53“Sometimes the world is cruel to shiny things.” – Lucky, King of the Hill So you’ve heard of Meerkat, right?  If you read more than 2 social media blogs a month, you have.  If you don’t, you think the mammal, not the app.  Meerkat is an app that lets […]

Tweet20 Share0 Share0 +11 Pin0TOTAL SHARES 21(Disclosure: Over the last year I worked with on its marketing and user-engagement strategies, but not on the development of its Juice app. I agreed to review the app here in exchange for letting me have a sneak-peek at it before it went public.) Earlier this week, […]

Tweet139 Share20 Share5 +12 Pin0TOTAL SHARES 166 In 2008 I spoke at a small business conference and during the event for the first time I started tweeting takeaways from the sessions I attended.  The attendees, many of who had no idea what Twitter was, were floored.  They couldn’t believe that there was a conversation happening […]

Tweet120 Share6 Share7 +18 Pin0TOTAL SHARES 141Let’s say you are the CMO at your company, and the CEO is demanding that sales for Product A increase by 10% above your projections for the next fiscal year.  He also says that you can only make one change to the marketing mix.   Would you: A – […]

Tweet0 Share0 Share0 +13 Pin0TOTAL SHARES 3Welcome to the 14th episode of #FanDamnShow! Today’s episode is how to stabilize or build your social media engagement by segmenting your fans online to better engage with them. If you enjoy this episode then please subscribe on iTunes! Show Notes 0:50 How engagement around social media content seems […]