Think Like a Rockstar

Tweet Share14 Share17 +110Total Shares 41 Patagonia doesn’t market itself like your company does.  Patagonia spends almost no money on traditional advertising, and when it does, it typically does so in a way that makes its competitors shake their heads.  For example, a few years ago Patagonia ran an ad telling its customers not to […]


Tweet46 Share16 Share14 +1Total Shares 76For Black Friday in 2011, Patagonia ran an interesting ‘Don’t Buy This Jacket’ ad in the New York Times.  The ad kicked off a campaign by Patagonia to attack ‘consumerism’ head-on, and the brand asked its customers to strongly consider whether or not it was necessary to buy a new […]

Tweet438 Share145 Share84 +124Total Shares 691 For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best.  We tell ourselves that ‘good content will find an audience.’ But is that really true?  Can we realistically expect to spend 30 mins writing a […]

Tweet24 Share Share +1Total Shares 24Hey y’all!  Welcome to the 24th episode of The Fan-Damn-Tastic Marketing Show!  In today’s episode I talk about Amanda Palmer leverages social media to create and cultivate fans, and also what your brand can learn from her efforts.  I am mention a recent Forbes article where Amanda talked about some […]

Tweet184 Share2 Share25 +12Total Shares 213When I started writing Think Like a Rock Star, I began to research how it is that rock stars can so easily create and cultivate fans.  I wanted to know how they do it, but more importantly, I wanted to know if they had a system or methodology that could […]

Tweet93 Share25 Share28 +1Total Shares 146Did you notice something about the commercials for this year’s Super Bowl?  Besides the fact that this was a pretty weak crop of ads, the few that did stand out had something in common.  These spots weren’t really about a product as much as they were about passions and beliefs. […]

Tweet Share7 Share9 +12Total Shares 18Welcome to the 12th episode of The Fan-Damn-Tastic Marketing Show!  BTW before I get to the Show Notes for this episode, thank y’all for making last Tuesday the best day for downloads of the show at 66 downloads!  That’s the best in the history of the show since it was […]

Tweet3 Share4 Share15 +1Total Shares 22 Watch this video.  Now. Then forward it to your boss and ask her “What would our business look like if our customers loved us that much?” Or maybe the better question to ask is, “Why don’t we love our customers as much as Taylor Swift loves her fans?” Because […]

Tweet Share1 Share5 +1Total Shares 6Happy New Year. y’all!  Welcome to the ninth episode of The Fan-Damn-Tastic Marketing Show!  In this episode I talk about the power of momentum, what it allows us to do once we have it and why it proves so elusive to build and sustain.  At least it is for me, […]

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Tweet Share Share +1Total Shares 0I am currently in the middle of business planning for 2015.  I have three main revenue streams: Speaking, consulting/advisement, and writing.  In 2013 my first business book, Think Like a Rock Star was published.  One of the reasons why I was excited about writing a book was the assumption that […]

Tweet8 Share13 Share3 +1Total Shares 24Just like not every company should be using social media, not every company should or can launch a Brand Ambassador program.  There are certain conditions that need to exist within your company before you can start planning out taking the leap of launching a Brand Ambassador program.  Here’s five things […]