Think Like a Rockstar

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When I started writing Think Like a Rock Star, I began to research how it is that rock stars can so easily create and cultivate fans.  I wanted to know how they do it, but more importantly, I wanted to know if they had a system or methodology that could be applied by brands to […]

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Did you notice something about the commercials for this year’s Super Bowl?  Besides the fact that this was a pretty weak crop of ads, the few that did stand out had something in common.  These spots weren’t really about a product as much as they were about passions and beliefs. Self-image, especially among young girls. […]

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Welcome to the 12th episode of The Fan-Damn-Tastic Marketing Show!  BTW before I get to the Show Notes for this episode, thank y’all for making last Tuesday the best day for downloads of the show at 66 downloads!  That’s the best in the history of the show since it was launched last May!  Thanks to […]

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Watch this video.  Now. Then forward it to your boss and ask her “What would our business look like if our customers loved us that much?” Or maybe the better question to ask is, “Why don’t we love our customers as much as Taylor Swift loves her fans?” Because you don’t.  And you should. I […]

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Happy New Year. y’all!  Welcome to the ninth episode of The Fan-Damn-Tastic Marketing Show!  In this episode I talk about the power of momentum, what it allows us to do once we have it and why it proves so elusive to build and sustain.  At least it is for me, what about you? Show Notes: […]

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I am currently in the middle of business planning for 2015.  I have three main revenue streams: Speaking, consulting/advisement, and writing.  In 2013 my first business book, Think Like a Rock Star was published.  One of the reasons why I was excited about writing a book was the assumption that it would lead to more […]

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Just like not every company should be using social media, not every company should or can launch a Brand Ambassador program.  There are certain conditions that need to exist within your company before you can start planning out taking the leap of launching a Brand Ambassador program.  Here’s five things you should look for: 1 […]

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Every week I field calls and conversations with companies about starting a brand ambassador or advocacy program.  Almost every time, the company explains that they are excited about the idea of launching a brand ambassador program as a way to generate sales for the brand.  They tell me how they have fans and they think […]

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A few years ago, the band Blink 182 was getting ready to release its new single.  It went to YouTube and found thousands of instances where fans of the band were illegally using its music in homemade videos. The band cataloged over 100,000 instances of copyright infringement by its fans, then instead of sending lawyers […]

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Welcome to the fourth episode of The Fan-Damn-Tastic Marketing Show!  Yesterday during the #Bizheroes chat on Twitter, we were discussing the power of communities.  I wanted to talk about that a bit more in this episode of #FanDamnShow. Here’s the transcript from yesterday’s #Bizheroes chat, please let me know what you think about this episode! […]

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I’ve been waiting 7 years to say this, but I have a new podcast to tell you about!  The Fan-Damn-Tastic Marketing Show will be focused on marketing topics and how companies can better connect with their customers and covert them into passionate fans.  If you’ve read this blog or Think Like a Rock Star you […]