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Monday’s Marketing Minute: Tik Tok Stories on the Way, Faze Clan/McDonalds Partnership, Amazon Replaces Google For Shoppers

Happy Monday, y’all! Hope everyone is ready to have an amazing week! Here’s a few marketing stories that caught my eye:

 

You knew this was coming. Tik Tok is getting ready to roll out its version of Stories. What interesting about the timing is this comes as Twitter just sunsetted its version of Stories, Twitter Fleets, last week.

As I wrote about last week with tips for how businesses can better use Instagram, I think Stories and its clones on other social sites are worth investigating for brands because it gives their content a new way to stand out. And getting noticed is half the battle (knowing is the other half, obviously).

 

I find this fascinating, but for US online shoppers, products searches are done with Amazon over search engines by a roughly threefold clip. Amazon has done a lot of smart things in its years as a company, but perhaps the smartest thing was incorporating customer reviews into the site. Customer reviews are such an integral part of the research we do before buying online. Amazon’s move to combine reviews on the same page where you can make the purchase was brilliant. It’s all about understanding your customer and the experience they want, delivering that experience and leveraging it into purchases.

 

Have I mentioned that esports is exploding from a business and marketing standpoint? Yes I have. The latest proof is in a content creation deal that McDonalds has struck with Faze Clan, one of the top teams in esports. I will continue to bang this drum until everyone hears it, but some of the best influencer marketing happening right now is happening in the esports space. The content creators have an ability to create and cultivate community that we just don’t see from other influencers on other online platforms.

 

Finally, here’s a bonus sports-related pick. This one shows that great content was being created long before the internet.  Check out the copy writing on this mini-profile of HOF QB Ken Stabler from the late 70s.  I love the caption and it ties perfectly with the image. You can almost see Stabler with a gun and holster just inches from his right hand, ready to draw!

 

 

So that’s it for this week, I hope you have a wonderful and productive week. I know a lot of you will be getting in those summer vacations this month, so if you do travel, have a great time and be safe!