Happy Monday, y’all! Hope everyone is ready to have an amazing week. Here’s a few marketing and digital stories that caught my eye over the last few days: According to eMarketer, all of the Top 10 categories of businesses that generate social media activity are B2C businesses. The top category, Apparel and Accessories, commanded over […]
Brands With Happy Customers Have One Thing in Common
They value their customers and communicate this through their actions. When I talk to companies and clients and how to create passionate customers that love your brand, I typically talk about how rock stars have fans or how sports teams have fans. I talk to companies about how much of an impact it would make […]
Monday’s Marketing Minute: Clubhouse’s Growth Slows, YouTube Pushing Users Back to TVs, the Power of Fandoms
Happy Monday! I hope you are ready for an amazingly productive week! Here’s some business and marketing stories that have caught my eye since last Monday: So from February to April, Clubhouse saw its number of downloads fall by roughly 90%. To help combat this, Clubhouse is pushing for growth in Brazil and India, […]
Monday’s Marketing Minute: eSports Has Gone Mainstream
Happy Monday, y’all! So I wanted to talk about one story only this Monday, but it’s a biggie. For the past few years, eSports has been a growing phenomenon, fueled by the massive popularity of streaming site Twitch. I’ve written constantly about Twitch in particular, and how the streamers AKA ‘content creators’ are doing some […]
Here’s the 1% of Your Customer Base You Should Grow
In 2005, Alabama football started the season with an unexpectedly strong showing. The Tide, coming off a 6-win season in 2004, jumped out to a 4-0 start and #16 ranking heading into an October 1st matchup against #5 Florida. The game was in Tuscaloosa, and the excitement was palpable. Adding to the intensity, was the […]
Monday’s Marketing Minute: 31% of Adults ‘Constantly Online’, Pinterest & Twitch Continue to Grow
Happy Monday! Hope you are having a wonderful week as we close in on Memorial Day and the unofficial start of Summer! Here’s a few marketing and digital stories that caught my eye: Interesting insights into which groups of US adults spend nearly every waking moment online. Amazingly, 31% of all adults say they […]
Monday’s Marketing Minute: Telegram Surging, LinkedIn Joins Social Audio Bandwagon, Micro Influencers Get Engagement
Happy Monday, y’all! I hope you had a glorious Easter weekend and are ready for a productive week. Here’s some marketing and social stories that caught my eye: The focus of this story is how Tik Tok continues to do well, but I think Telegram’s surge is more timely. Notice how high Telegram is […]
Why Twitch is a Game-Changer For Letting Millennials Influence At Scale
Have you ever seen something, or heard an idea, and you knew it was significant, but you also knew that you didn’t fully appreciate why it was so important? I’ve spent a LOT of time with Twitch streams the last couple of years. The content creators are highly entertaining, and the best ones are great […]
Monday’s Marketing Minute: Big Facebook Lawsuit, Radio Revival, Twitch/Wendy’s Team-Up
Happy Monday, y’all! I hope everyone is having a wonderful December and is getting ready for Christmas and the Holidays! On a personal note, I wanted to thank all of you for your support since I ‘re-launched’ this blog in late August. All of us have dealt with adversity this year, and 2020 was already […]
Monday’s Marketing Minute: DOJ Targets Google, Twitch Thriving Under Lockdown, Burgers in the Sky
Happy Labor Day, y’all! Hope you had a great holiday weekend and are as ready for Fall as I am! The weather here has been about 10 degrees cooler than normal for the last couple weeks and looks to continue this for the rest of the month. Bring on Fall! It’s been fascinating to […]