— Scott Monty (@ScottMonty) December 22, 2015
There’s a constant debate when it comes to driving awareness of a brand, product or event over whether it’s better to work with influencers, or fans. With influencers you’re getting reach, but fans have more passion for your brand and message.
But the best of both worlds is to work with influencers that are also fans. This is what PBS has done by again having Scott Monty, a huge Sherlock Holmes aficionado, live tweet the premiere of its new Sherlock event which premieres on Jan 1st. I love what PBS is doing here and have always said that brands, especially in the entertainment industry, should be doing a better job of connecting with its fans to help promote shows, series and events like PBS is doing here.
If you want to follow along on Twitter, follow the hashtag #SherlockPBS from 9:00-10:30 PM Eastern on January 1st.