What You Can Learn From My Record Blog Traffic Yesterday

February 19, 2015

I am constantly preaching the need for bloggers to have Google Analytics on their blog during #Blogchat.  A big reason why is so you can track changes in your blog, good and bad, so that you can understand why the change happened. Yesterday this blog had 2,235 visitors, which is about 90 more than the […]

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Google is Now Indexing Tweets in Search Results, What it Means For You

February 17, 2015

Google’s love affair with Twitter is back on.  Previously, Google had indexed tweets from Twitter in its search results, but that deal ended in 2011.  Here’s a post I wrote back in 2011 that examined how this process worked.  Earlier this month it was reported that Google would begin adding tweets back to search results […]

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The Fan-Damn-Tastic Marketing Show Episode 14: Segmenting Your Fans to Better Engage Them

February 4, 2015

Welcome to the 14th episode of #FanDamnShow! Today’s episode is how to stabilize or build your social media engagement by segmenting your fans online to better engage with them. If you enjoy this episode then please subscribe on iTunes! Show Notes 0:50 How engagement around social media content seems to be falling 3:00 Our behavior […]

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Using Twitter’s Analytics to Create More Engaging Content

January 21, 2015

So this year I’ve been spending a lot of time analyzing the analytics that Twitter provides me for my tweets.  You can click on that link and find the analytics for your own account.  It shows you the Impressions, Retweets, Favorites, and Link Clicks for your tweets.  It’s also a great tool to help you […]

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Why Does Twitter Hate That People Want to Have Conversations on Its Site?

August 14, 2014

If you talk to any long-time Twitter user, one of the first complaints you will hear is ‘I miss when you could actually have a conversation on Twitter’.  Those of you that joined Twitter within say the last 4-5 years wouldn’t know, but Twitter used to be a hotbed for organic conversations.  In fact, that […]

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Reaching a More Connected Customer Requires a More Connected Company

January 7, 2014

Over the Holidays I was reading an issue of the Wall-Street Journal about how companies are leveraging Twitter to improve its marketing.  Companies that sell cold medicines and items, especially those related to treating the flu, are closely monitoring Twitter.  They are tracking instances of people complaining on Twitter about having flu symptoms such as […]

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Your Brand’s Guide to Creating an Amazing Twitter Chat

December 4, 2013

Over the past 4 years I’ve run a pretty popular Twitter chat, I’ve also worked with sponsors and brands to help them facilitate their own.  Twitter chats can be an amazing way for your brand to connect with customers, if you know what you are getting into.  Here’s how to get started: 1 – Pick […]

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How to Use TweetDeck As a Brand Monitoring Platform For Twitter

November 25, 2013

It’s deceptively easy to monitor your brand and industry mentions online.  Sure, you can do some amazingly sophisticated and valuable breakdowns with expensive monitoring suites, but for the average brand a lot of their basic monitoring needs can be covered by free tools.  In this post I wanted to walk you through how you can […]

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Think You Know Social Media? These Stats Will Blow Your Mind

October 28, 2013

I was doing some research for a client and found a few of these stats, so I started doing some digging and pulled together the rest, and had a good friend (thanks Kerry!) send me some links as well.  Enjoy! Social Media User Behavior Facebook is still the most popular social networking site with Teens, […]

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Five Tips For Sharing Content Like a Pro on Twitter

July 29, 2013

I’ve blogged before about how sharing content on Twitter can drive big traffic back to your blog.  It’s also a great way to network with others, and to find and share content that makes you and your network smarter.  I am a big believer in sharing content on Twitter and here’s five of my best […]

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The Two Most Important Words in Social Media Are ‘Thank You’

April 3, 2013

Yesterday on Twitter I started getting tweets from people saying that their copy of Think Like a Rock Star had shipped, or a few even posted pictures of the book as it arrived.  SUCH an amazing feeling for an author to see others excited about receiving my book! And of course I made a point […]

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