Tweet Share Share12 +13Total Shares 15 My fourth time hosting the live-tweeting of #SherlockPBS – this time for the upcoming special on Jan. 1. — Scott Monty (@ScottMonty) December 22, 2015 There’s a constant debate when it comes to driving awareness of a brand, product or event over whether it’s better to work with […]


Tweet74 Share26 Share59 +11Total Shares 160I check my Twitter notifications way more than I should.  Recently, I checked Twitter and didn’t see any new notifications.  I did some other work and came back just a few minutes later and was shocked at what I saw. 25 new notifications on Twitter.  That meant in just a […]

Tweet435 Share605 Share182 +123Total Shares 1KGary is wrong on this one.  Twitter’s problem isn’t noise, it’s a lack of organic conversations.  The one thing that attracted many of Twitter’s hardcore users from 2006-2008, is now all but dead in 2015.  The beauty of Twitter in those early days was that it was an incredible discovery tool. […]

Tweet14 Share3 Share1 +13Total Shares 21I am constantly preaching the need for bloggers to have Google Analytics on their blog during #Blogchat.  A big reason why is so you can track changes in your blog, good and bad, so that you can understand why the change happened. Yesterday this blog had 2,235 visitors, which is […]

Tweet63 Share65 Share18 +113Total Shares 159Google’s love affair with Twitter is back on.  Previously, Google had indexed tweets from Twitter in its search results, but that deal ended in 2011.  Here’s a post I wrote back in 2011 that examined how this process worked.  Earlier this month it was reported that Google would begin adding […]

Tweet Share Share +13Total Shares 3Welcome to the 14th episode of #FanDamnShow! Today’s episode is how to stabilize or build your social media engagement by segmenting your fans online to better engage with them. If you enjoy this episode then please subscribe on iTunes! Show Notes 0:50 How engagement around social media content seems to […]

Tweet22 Share4 Share9 +13Total Shares 38So this year I’ve been spending a lot of time analyzing the analytics that Twitter provides me for my tweets.  You can click on that link and find the analytics for your own account.  It shows you the Impressions, Retweets, Favorites, and Link Clicks for your tweets.  It’s also a […]

Tweet Share3 Share2 +12Total Shares 7If you talk to any long-time Twitter user, one of the first complaints you will hear is ‘I miss when you could actually have a conversation on Twitter’.  Those of you that joined Twitter within say the last 4-5 years wouldn’t know, but Twitter used to be a hotbed for […]

Tweet Share6 Share2 +12Total Shares 10Over the Holidays I was reading an issue of the Wall-Street Journal about how companies are leveraging Twitter to improve its marketing.  Companies that sell cold medicines and items, especially those related to treating the flu, are closely monitoring Twitter.  They are tracking instances of people complaining on Twitter about […]

Tweet6 Share35 Share6 +19Total Shares 56Over the past 4 years I’ve run a pretty popular Twitter chat, I’ve also worked with sponsors and brands to help them facilitate their own.  Twitter chats can be an amazing way for your brand to connect with customers, if you know what you are getting into.  Here’s how to […]

Tweet Share7 Share4 +14Total Shares 15It’s deceptively easy to monitor your brand and industry mentions online.  Sure, you can do some amazingly sophisticated and valuable breakdowns with expensive monitoring suites, but for the average brand a lot of their basic monitoring needs can be covered by free tools.  In this post I wanted to walk […]