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This is a graph I drew to give you a visual representation of The Communication Gap between most companies and their customers.  The blue shading on the left represents the desired level of communication from the company’s side.  The company wants to communicate with almost all new and potential customers.  The number of existing customers […]

When I started writing Think Like a Rock Star, I began to research how it is that rock stars can so easily create and cultivate fans.  I wanted to know how they do it, but more importantly, I wanted to know if they had a system or methodology that could be applied by brands to […]

I like and use HootSuite’s basic/free version quite a lot, especially for scheduling tweets and it’s dead simple to use.  So this morning when I got an email from HS telling me how I could get 60 days of HootSuite Pro for free, I was intrigued: Now normally I hate these ‘give us a tweet […]

So in 2012 when I signed my contract to write my first book, I decided to write a post that would help my peers get a similar book deal.  It’s become one of the most popular posts I’ve ever written, but something unexpected happened as a result.  Every week I either get a comment or […]

While most sports finish its season with its biggest event (such as the NFL with the Super Bowl), NASCAR is different in that its biggest race is the season’s first, the Daytona 500.  And two years ago marked the most bizarre Daytona 500 on record.  First, rain showers moved into Florida, postponing the race’s noon […]

The final 4 months of the year are typically my busiest time.  Companies near the end of their fiscal year and find out they have some budget left, so they decide they want to spend it on social media training and advisement. If you’re in this situation, then this post is for you.  First, check […]

“Own Your Network” I heard that phrase several times this week in Birmingham at Y’all Connect.  It’s something I have been thinking a lot about recently. Are we stretching ourselves too thin when it comes to social media, and are we spending too much time trying to cultivate new networks instead of maximizing the potential […]

The last few weeks I have been thinking a lot about this.  It seems a lot of the free social media tools that we are ‘renting’ have come under fire, or disappeared. Google Reader went away, disrupting how readers subscribe to and receive our posts. Twitter suddenly changed its API rules or some such for […]

I wanted to let y’all know about two speaking dates I have within the next 3 weeks for Think Like a Rock Star. The first is next Tuesday at Jacksonville State University, in Jacksonville, Alabama.  I will be joining CK to do an all-day workshop on Social Media and Mobile Marketing.  CK is the foremost […]

The power of connecting fans with each other.  It’s a key business lesson that rock stars have long understood, that many brands still don’t get. About three years ago, The Zac Brown Band started doing something before each concert called an Eat N Greet.  The idea is to bring the band’s biggest fans together before […]

If you are subscribed to my Think Like a Rock Star newsletter, you got a heads-up on this announcement yesterday.  Starting next month, I will be launching a new Twitter chat, #RockstarChat!  This chat will be about helping you cultivate fans and connect with them.  It will be focused on many of the same lessons […]