Happy Labor Day, y’all! Hope you are having a safe and relaxing Labor Day, and ready for a productive week as we say goodbye to Summer. Here’s a few digital and marketing stories that caught my eye: The hot tech rumor of the moment is that Intuit is about to buy Mailchimp for a […]
You Don’t Need More Customers, You Need the Right Ones
When I was in graduate school, I also spent some time working for a Ford dealership, in the ecommerce department. Specifically, I was tasked with handling online sales for a particular group of products that Ford sold. We sold these products online via both our website, and through eBay. When I came on board, the […]
Facebook Study Reveals How Brands Can Drive Engagement With Users
Facebook did a study in 2012 to determine what type of content drives engagement on its brand pages. From the study: “We examined four weeks of Page posts, across 23 brands and six industries and divided the posts into three types of content: Messages about the product or service Travel brand example: Our new resort just […]
You Build Loyalty After the Purchase, Not Before
One of the key themes I cover in Think Like A Rock Star is to discuss and explain why most rock stars can create loyal fans so much easily than most companies can. There are many reasons why rock stars so easily cultivate fans, but perhaps the biggest reason why rock stars have more loyal […]
10 Steps to Creating a Successful Twitter Chat
#Blogchat was first started in March of 2009 and since that time has been one of the most popular chats on Twitter. It’s definitely been a labor of love for me, and I am a HUGE proponent of Twitter chats. So I wanted to write down the ten steps I’ve taken to build #blogchat up into […]
The Fan-Damn-Tastic Marketing Show Episode 17: Customer Acquisition vs Customer Cultivation
This is a graph I drew to give you a visual representation of The Communication Gap between most companies and their customers. The blue shading on the left represents the desired level of communication from the company’s side. The company wants to communicate with almost all new and potential customers. The number of existing customers […]
Why I Now Trust HootSuite a Little Less Than I Did Yesterday
I like and use HootSuite’s basic/free version quite a lot, especially for scheduling tweets and it’s dead simple to use. So this morning when I got an email from HS telling me how I could get 60 days of HootSuite Pro for free, I was intrigued: Now normally I hate these ‘give us a tweet […]
How NASCAR is Building Its Fanbase With Social Media
While most sports finish its season with its biggest event (such as the NFL with the Super Bowl), NASCAR is different in that its biggest race is the season’s first, the Daytona 500. And two years ago marked the most bizarre Daytona 500 on record. First, rain showers moved into Florida, postponing the race’s noon […]
Race your winners, stable your losers
“Own Your Network” I heard that phrase several times this week in Birmingham at Y’all Connect. It’s something I have been thinking a lot about recently. Are we stretching ourselves too thin when it comes to social media, and are we spending too much time trying to cultivate new networks instead of maximizing the potential […]
Are Your Owning or Renting Your Social Media Presences?
The last few weeks I have been thinking a lot about this. It seems a lot of the free social media tools that we are ‘renting’ have come under fire, or disappeared. Google Reader went away, disrupting how readers subscribe to and receive our posts. Twitter suddenly changed its API rules or some such for […]
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