Tweet248 Share218 Share98 +114Total Shares 578After consulting with clients of all sizes over the last decade, I’m ready to take on a larger role at one company. Helping companies to launch marketing plans is rewarding, but I’d love to see the results of the strategies I implemented, and evolve them as the brand grows. As of […]

Tweet45 Share8 Share2 +14Total Shares 59 This is a graph I drew to give you a visual representation of The Communication Gap between most companies and their customers.  The blue shading on the left represents the desired level of communication from the company’s side.  The company wants to communicate with almost all new and potential […]

Tweet184 Share2 Share25 +12Total Shares 213When I started writing Think Like a Rock Star, I began to research how it is that rock stars can so easily create and cultivate fans.  I wanted to know how they do it, but more importantly, I wanted to know if they had a system or methodology that could […]

Tweet Share3 Share13 +11Total Shares 17I like and use HootSuite’s basic/free version quite a lot, especially for scheduling tweets and it’s dead simple to use.  So this morning when I got an email from HS telling me how I could get 60 days of HootSuite Pro for free, I was intrigued: Now normally I hate […]

Tweet1 Share9 Share +13Total Shares 13So in 2012 when I signed my contract to write my first book, I decided to write a post that would help my peers get a similar book deal.  It’s become one of the most popular posts I’ve ever written, but something unexpected happened as a result.  Every week I […]

Tweet Share9 Share12 +18Total Shares 29While most sports finish its season with its biggest event (such as the NFL with the Super Bowl), NASCAR is different in that its biggest race is the season’s first, the Daytona 500.  And two years ago marked the most bizarre Daytona 500 on record.  First, rain showers moved into […]

Tweet Share5 Share1 +1Total Shares 6The final 4 months of the year are typically my busiest time.  Companies near the end of their fiscal year and find out they have some budget left, so they decide they want to spend it on social media training and advisement. If you’re in this situation, then this post […]

Tweet Share1 Share2 +1Total Shares 3“Own Your Network” I heard that phrase several times this week in Birmingham at Y’all Connect.  It’s something I have been thinking a lot about recently. Are we stretching ourselves too thin when it comes to social media, and are we spending too much time trying to cultivate new networks […]

Tweet Share9 Share2 +13Total Shares 14The last few weeks I have been thinking a lot about this.  It seems a lot of the free social media tools that we are ‘renting’ have come under fire, or disappeared. Google Reader went away, disrupting how readers subscribe to and receive our posts. Twitter suddenly changed its API […]

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Tweet Share Share +1Total Shares 0I wanted to let y’all know about two speaking dates I have within the next 3 weeks for Think Like a Rock Star. The first is next Tuesday at Jacksonville State University, in Jacksonville, Alabama.  I will be joining CK to do an all-day workshop on Social Media and Mobile […]

Announcing #RockstarChat!

by Mack Collier

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Tweet Share Share +1Total Shares 0If you are subscribed to my Think Like a Rock Star newsletter, you got a heads-up on this announcement yesterday.  Starting next month, I will be launching a new Twitter chat, #RockstarChat!  This chat will be about helping you cultivate fans and connect with them.  It will be focused on […]