Happy Monday,y’all! Welcome to this week’s edition of the Monday Marketing Minute. Here’s 3 business and Web3 stories I’ve read over the last week that caught my eye: Ethereum’s merge from Proof-of-Work to Proof-of-Stake is finalized. If you are like me and scrambling to figure out why the merge matters, Ali has a great […]
Monday’s Marketing Minute: a16z’s Can’t Be Evil NFT License, NCAA Prez Embraces Brand Ambassadors, Starbucks Adds Web3 to Loyalty Program
Happy Fall, y’all! Temps are still a bit warm but calendar says September so I’m calling it Fall. Hope everyone has an amazing week, here’s a few marketing and business stories I read over the last week that caught my eye: Investment firm a16z is pushing it’s Can’t Be Evil license as a way […]
Music Artists Using NFTs to Give Fans Direct Ownership of Songs/Royalties
So earlier this year, I wrote to you about how NFTs were evolving past simply being cute (and sometimes not so cute) artwork that was selling for insanely high prices. I showed you how MetafansNFT is using NFTs to grant its holders exclusive access to sporting events, communities, and more. I think it marks a […]
The Future of Work and Play in Web3
One of the key promises of web3 is that it will be much easier for participants in web3 to make money off their efforts versus web 2.0. This means content creators can (in theory) more easily make money off their content, and active participants in building a web3 platform can share in the profits that […]
Now I Get Why Everyone is Excited About NFTs
For the last 6 months or so, I’ve been trying to wrap my head around NFTs, the Metaverse, crypto and all things web3. I decided to jump into this space because I suddenly saw that a LOT of smart people were moving toward these emerging technologies. Then I began to notice a huge talent drain; […]
Monday’s Marketing Minute: BAYC Launches $APE, Magazine/Book NFTs Are Here, Your Grandparents Are Mobile Gamers
Happy Monday, y’all! Welcome to another edition of Monday’s Marketing Minute! Every Monday I bring you 3 news stories that caught my eye, covering business, marketing and web3. Let’s dive in: Bored Ape Yacht Club, the wildly successful NFT collection, launched its $APE coin last week. The token will help fund community initiatives as […]
I’m Ready For Web 3.0 to Give Me Twitter 2.0
Two weeks from today will mark my 15th year being a user of Twitter. Twitter likely had less than 500k users at that point, so it’s safe to say I was a very early adopter to the platform. Twitter, warts and all, remains the best social platform we have for creating and participating in free-flowing […]
How LooksRare Used Guerilla Marketing Tactics at Launch at Instantly Compete With OpenSea
OpenSea was the 800 pound gorilla in the NFT marketplace space. On Jan 4th, the company announced a $300M funding round at a $13 Billion plus valuation. All the momentum was with OpenSea and it was poised to get a strangehold on the exploding NFT marketplace space. But all that changed over the course of […]
Why Should Your Business Care About NFTs?
Non-Fungible Tokens. Can we all agree that’s the worst name ever? What does it even mean? And they are selling for millions of dollars??? Suddenly EVERYONE is talking about Bored Apes this and Crypto Punks that. And you don’t understand any of it. This is the position a LOT of us are in as we […]
Falling Down the Web3 Rabbit Hole
In 2008 I got on a plane for the first time in my life. I was a bit nervous as I got on, then we started heading down the runway and I got a little more excited. Then we lifted off. And we started to climb. As we climbed, I was pushed back in my […]