Happy Monday, y’all! Welcome to another edition of Monday’s Marketing Minute! Every Monday I bring you 3 news stories that caught my eye, covering business, marketing and web3. Let’s dive in: Bored Ape Yacht Club, the wildly successful NFT collection, launched its $APE coin last week. The token will help fund community initiatives as […]
I’m Ready For Web 3.0 to Give Me Twitter 2.0
Two weeks from today will mark my 15th year being a user of Twitter. Twitter likely had less than 500k users at that point, so it’s safe to say I was a very early adopter to the platform. Twitter, warts and all, remains the best social platform we have for creating and participating in free-flowing […]
How LooksRare Used Guerilla Marketing Tactics at Launch at Instantly Compete With OpenSea
OpenSea was the 800 pound gorilla in the NFT marketplace space. On Jan 4th, the company announced a $300M funding round at a $13 Billion plus valuation. All the momentum was with OpenSea and it was poised to get a strangehold on the exploding NFT marketplace space. But all that changed over the course of […]
Why Should Your Business Care About NFTs?
Non-Fungible Tokens. Can we all agree that’s the worst name ever? What does it even mean? And they are selling for millions of dollars??? Suddenly EVERYONE is talking about Bored Apes this and Crypto Punks that. And you don’t understand any of it. This is the position a LOT of us are in as we […]
Falling Down the Web3 Rabbit Hole
In 2008 I got on a plane for the first time in my life. I was a bit nervous as I got on, then we started heading down the runway and I got a little more excited. Then we lifted off. And we started to climb. As we climbed, I was pushed back in my […]