The value of positive Word of Mouth to your business is proven. Up to 19% of a business’ sales come from Word of Mouth generated by customers. Yet almost no businesses have a dedicated strategy in place to generate or accelerate Word of Mouth. Or an option for creating such a strategy. Until now. Introducing […]
Does Your Company Need a Word of Mouth Accelerator Program?
Accelerator programs have become quite popular in recent years as a way to accelerate the growth of new companies. Typically, when a company is accepted into an accelerator program, the company is provided with mentorship, training, and often additional financing. The idea is to take a company that shows promise and growth, and accelerate that […]
Monday’s Marketing Minute: Personalization Drives Revenue, Nike’s Founding Marketing Principles, WOM is Still King
Happy Columbus Day and Happy Monday! I hope everyone has a fantabulous week! I wanted to share a few marketing and business stories that caught my eye over the last few days: My goodness, but my friend Kelly Hungerford finds so many great business and marketing articles. She’s a must-follow on Twitter. This study she […]
Here’s What Every Perfect Product Review Has
Think about what would be the perfect review for your product. Think about the elements it would include, what the customer would highlight. I bet you have in mind a list of features you want the customer to mention in their review, right? Maybe you want the customer to point out that your product is […]
Here’s How the Best Customer Loyalty Programs Create Happy Customers
Have you ever heard the saying ‘Money can’t buy you happiness’? It turns out, money CAN buy you happiness, depending on what you buy with it. Science has discovered that money spent on products does give you happiness, but it is short-lived, and decreases over time. For instance, think of how happy you were with […]
Baltimore Orioles Write Handwritten ‘Thank You’ Notes to Season Ticket Holders
Coming off an atrocious 108-loss season, the Baltimore Orioles decided to double-down on thanking the season ticket holders that stood by the team. The players recently wrote handwritten thank you letters to season ticket holders. Orioles Director of PR Kirsten Hudak talks about pitching the idea to the players: “I wasn’t sure what the reaction […]
Why Great Storytelling is So Important to Your Brand
I’ve been working with my friends at MarketingProfs this Summer to create a course for their Storytelling Summit for Marketers, which launches on September the 10th. As a way to give you a sneak peek at my course, Storytelling on Social Media, I wanted to talk a bit about why it’s important for your brand […]
Research: How to Create Loyal Customers and Reduce Customer Churn Rate
Yotpo recently surveyed 2,000 American shoppers to learn their views on brands and brand loyalty. The results gave some interesting insights into brand loyalty in 2018, so I wanted to highlight some of the findings: Despite the growing importance of customer experience, product is still both the point of entry and departure for brand loyalty. 55.3% of […]
The Secret to Creating Word of Mouth That Most Companies Completely Miss
When you think of ‘Word of Mouth’, you probably think of ‘building buzz’, right? This is what most companies think word of mouth is about, what can you do to get people talking? Seth Godin has the classic example of a purple cow in a field. No one would talk about a regular cow, but […]
Research: Online and Offline Conversations Account for 19% of Sales
An exciting new study from Engagement Labs (Formerly Keller-Fay) had some very interesting takeaways for brands concerning the impact that online and offline WOM has on sales. The study tracked the correlations between conversations (online and offline) and sales for 170 brands. The research found 19% of sales resulted from both online and offline conversations. […]