So let’s talk about how often you should post to your blog, and when you should post. This is one of the most important aspects of your blog and content strategy. First, define what you are trying to accomplish with your blog. How often should you post to meet your objectives? Who are you trying […]
Toolbox Saturday: The Editorial Calendar Plugin
Welcome to the first edition of Toolbox Saturday! Every Saturday I will talk about a tool or technique you can use to make your blogging, content creation or social media efforts just a little more effective and efficient. When I decided to ‘relaunch’ my blog, I wanted a plugin that would help me visualize the […]
Individuality is Fine, as Long as We All Do it Together
I was going through my WordPress app on my phone (BTW if you publish with WordPress, you really need this app, it’s great to keep up with your site, especially when you’re mobile), and came across this world map while checking my stats. This shows every country in the world that sent a visitor to […]
Understanding the Tool Doesn’t Help If You Don’t Understand Your People
I’ve often been told that I could make a nice career for myself just by advising companies how to start and maintain a blog and social media channels. I sometimes do such consulting, but not that often. One of the reasons why is because too many companies are focused on learning the social media tools […]
How Much Money Will You Make From Writing a Book?
Note from Mack: ‘How much money will I make from writing a book?’ is a question I hear often. This post was written while I was writing my book Think Like a Rock Star. After I had finished the book, I wanted to share what I had learned about the process when it comes to […]
If You Want to Write a Book, Here Are Two Things You Need to Know
So in 2012 when I signed my contract to write my first book, I decided to write a post that would help my peers get a similar book deal. It’s become one of the most popular posts I’ve ever written, but something unexpected happened as a result. Every week I either get a comment or […]
So You Want to Write a Book? Here’s 10 Things You Need to Know to Get Published
Note from Mack: This post was written in 2012 while I was writing my book Think Like a Rock Star. The goal of this post was to provide helpful advice for others, especially my many friends in consulting that were curious about the entire process of writing their own book. However, I am not in the […]