As 2010 comes to a close, it’s a good time to take a long, hard look at your blog. That’s exactly what I am doing now, and I’m seeing a lot of areas that can and will be improved upon in 2011.
A good place to start is by first seeing what worked, and that means jumping into your site’s analytics. Which posts were the most popular this year? Which search terms sent the most traffic here? Which topics were covered in your most popular posts? Which month had the highest traffic? Why? Did one post do well, or did you have several that did better?
Here’s some problem areas I have found here, and what I want to do to improve in 2011:
1 – Get back on a regular posting pattern. The goal I always have is to have at least 2 new posts a week, sometimes 3. But the problem I keep running into is that when I am swamped with work, I get behind and let the blog go to pot. My solution will be to start writing posts ahead of time and have a few ‘in the bullpen’ that I can publish when I get too busy with work.
2 – Create more compelling content. Focus less on tools, focus more on HOW the tools are being used. Post less about what’s happening NOW, and more about what could be happening tomorrow.
3 – Don’t post as much about social media, post more about how social media impacts OTHER areas of marketing and communications, and vice versa. The usage of these tools shouldn’t be siloed, and smart companies are amplifying their existing social media efforts by working with their existing communication efforts.
4 – Put myself in timeout if I write a single post about how another blogger is doing social media wrong, or a ‘I call bullshit’ post. Seriously, these almost always suck, and have been done to death anyway. Focus the content on ideas, not people.
5 – Do more interviews with companies and people that are pushing the edges as far what’s possible with new media. Better leverage my Twitter network for contacts (good tip for all of you, do you actually know what most of your followers do and who they work for?).
6 – Focus more on how mobile marketing is impacting social media. CK was ahead of the curve here.
Those are some ideas I have for improving this blog. How do you self-critique your blog? Or do you?