If you actively use social media, then you’ve probably seen a lot of people chattering about Google Plus over the last week or so. A ton of invites went out, and a lot of people got their first look at Google’s newest social networking site. After playing around with it for a few days, I can definitely see why a lot of Facebook users may want to migrate over.
However, does this mean that YOUR BUSINESS should be on Google Plus? As always, there are two basic questions you need to ask yourself in order to decide:
1 – Will being on Google Plus help me better connect with my customers?
2 – Will being on Google Plus help my employees better connect with each other?
Those are the two main questions you need to ask. If you can’t answer a ‘yes’ to either of those questions, then your business probably shouldn’t make the jump to Google Plus. At least not yet.
You should also remember that the current buzz around Google Plus is being driven almost entirely by social media early adopters. We are the geeky types that always want to try out the newest and the shiniest. Remember a few months ago when you were suddenly hearing all this buzz about Quora and Empire Avenue? Yep, that was us as well.
Now this is NOT to say that you should dismiss Google Plus. I think you should absolutely familiarize yourself with the site and the available functionality. For one, the ability to do Hangouts would be a great way for employees to connect, especially if they are working virtually. And you need to understand that this product is NOT available to everyone. Because it still has a lot of bugs that are being worked out, and new functionality will be implemented. And we still aren’t sure exactly what impact content created there will have on search results. There’s still a lot that’s up in the air at this point on many fronts.
So don’t think you need to do a cannonball into Google Plus just yet. My advice would be to read up on the site and what it offers users, then when you get an invite, play with it a bit and see what you think. I will be doing a more in-depth review of Plus once I’ve spent enough time with it to better understand what it offers.
If you are using Google Plus now, what potential impact do you see for businesses there?