Happy Monday, y’all! Welcome to another edition of Monday’s Marketing Minute! Every Monday I bring you 3 news stories that caught my eye, covering business, marketing and web3. Let’s dive in:
Bored Ape Yacht Club, the wildly successful NFT collection, launched its $APE coin last week. The token will help fund community initiatives as well as reward current BAYC members. The coin debuted at a dollar and quickly shot up to over $37 before settling down and is currently trading in the $10-14 dollar range. This will likely be the first of many such token offerings associated with NFT collections that we will see this year.
Here we go. ☠️🦍⛵https://t.co/zAqK24XCr4
— Bored Ape Yacht Club (@BoredApeYC) March 16, 2022
In January, I wrote about 3 NFT categories primed for growth in 2022; Music, photography, and books. We are beginning to see some publishers begin to dabble with books and media, as Time has offered a recent edition of its magazine as an NFT for the first time:
This marks the first time any digital or print publication has released an entire issue as an NFT on the blockchain. @TIME @timepieces pic.twitter.com/sAmBzULMN5
— nft now 💭 (@nftnow) March 18, 2022
“No Domain: The John McAfee Tapes” book NFT on Bitcoin with @canonicxyz minting now.
218 limited edition signed books plus access to a private Discord server with me and @AmandaMilius for exclusive access to the making of the documentary. https://t.co/8vkPUc8sVP
— mARK eGLINTON (@MarkEglinton) March 16, 2022
I knew which age group was going to be the leaders in mobile gaming before I read the article. The age group that plays mobile games the most in the US and Canada? The age group 45 years and older. This age group accounts for 32% of all mobile gamers. Now to be fair, 45+ is a LARGE range. But you would be surprised how many people over the age of 40 are playing mobile games. I’ve been actively playing them for the last few years and the majority of the players are consistently over 40 years old. Many are over 50. Often, these games have chat functionality, and for older gamers, they may have limited mobility, and the friends they make while playing mobile games could be a significant part of their social circle.
Who Plays Mobile Games in the US and Canada? https://t.co/sTEs81QnGH @marketingcharts @npdgroup
— marketingcharts (@marketingcharts) March 18, 2022
So that’s it for this week, I hope all of you have a wonderful week and enjoy the Spring weather!