Happy Monday, y’all! Some big social media tech news this week as we are already in the middle of May. Summer is around the corner!
The wait is finally over for Android users, Clubhouse is here. It looks like it’s being rolled out to US users first, with the rest of the world getting it soon. This may actually get me back on Clubhouse. An influx of new users will bring new perspectives and it will be interesting to see how this impacts the quality and type of rooms, as well as the overall experience. Plus, it will be curious to see how this impacts download numbers. I suspect this won’t have the impact it would have if this had been launched for Android a couple of months ago when Clubhouse was white hot. The buzz has cooled considerably toward Clubhouse, so this could give them another shot in the arm, or be much ado about nothing. We’ll find out soon enough.
Clubhouse finally launches its Android app https://t.co/SHIPrO9I2O
— TechCrunch (@TechCrunch) May 9, 2021
Following Clubhouse’s lead, Facebook is putting more support behind its accelerator program for groups. From Facebook: “Selected community leaders will spend five months learning from experts, coaches and a customized curriculum so they can organize and strengthen their community to work better together. Participants will then spend three months executing their initiatives. They will collaborate with advocates and leaders in the community space and work with the Facebook team to bring their ideas to life.” Selected admins will receive training and mentorship, funding, and access to new products and features before they go live.
Facebook has allocated $7.5 million to the next phase of the program https://t.co/CCHIdnigdF
— Social Media Today (@socialmedia2day) May 10, 2021
I’m a bit surprised that millennials aren’t following more influencers on social media. This study found that 28% of 16-23 year olds follow at least one influencer on social media, and 23% of 24-37 year olds do. The same report found that the main reasons we use social media are: “keeping in touch with family and friends (50%), filling spare time (37%) and reading news stories (36%).”
More Than 1 in 4 Gen Zers Worldwide Follow Influencers on Social Media https://t.co/4rdNulh2sm @marketingcharts @globalwebindex
— marketingcharts (@marketingcharts) May 7, 2021
So that’s it for another Monday’s Marketing Minute. Another big content week on tap here, posts every day through Friday. Hope you have a wonderful week, thanks so much for reading!