Happy Monday! Let’s talk about 3 stories that I noticed from the marketing, business and web3 worlds over the last week:
This is a big deal, and a story that’s continuing to develop, so you can get up to speed as it happens. Learfield, which partners with many of the top colleges and universities on athletic broadcasts, will be partnering with Recur Forever to launch a portal/marketplace for NFTs focused on college athletes. The portal, NFTU.com, will launch on March 14th, one week from today. You can learn more about the portal and sponsorship here. There’s so many potential in this deal, it will be fun to see how this partnership evolves and NFTU.com could quickly grow into a competitor to OpenSea and LooksRare in the NFT marketplace space.
This is how the next 50 million will come into NFTs…@RecurForever has struck a deal across the whole US college system to create NFT experiences for EVERY SPORT AND ATHLETE. Massive congratulations on this milestone Recur! https://t.co/MPkLcNqNyf
— OhhShiny (No Paid Promos!) (@ohhshiny) February 28, 2022
In 2021, Spotify passed Apple to be the top destination for podcast listeners. I think this is a sign of the growing popularity of Spotify and it’s move into hosting podcasts. Also, Apple podcast locks you into using Apple products whereas Spotify can be used across competing devices from Google and Samsung, among others.
Spotify overtook Apple Podcasts as the biggest US podcast platform in 2021, when the Swedish company drew 28.3 million monthly US podcast listeners, about 200,000 more than its rival did. https://t.co/KTGMAGr4cJ#podcasts #spotify pic.twitter.com/VJCWYArw9z
— Chart of the Day (@ChartoftheDay_) March 1, 2022
I thought this was interesting, Marketing Charts reports that email marketing converts at a similar rate on both desktop and mobile devices. This is where I think it gets interesting; Even though the conversion rates are the same for desktop and mobile, marketers surveyed said open rates and click rates were actually better on mobile! Yet when it comes to converting, desktop matched mobile users.
What does that mean? I think it suggests that we are more likely to read and click on an email on our phone because we are more likely to use our phone for email. We are out and about, we have our phones with us at all times. It’s the convenience factor. But a conversion usually requires a bit more attention and time, and that’s where the desktop usage comes into play. I suspect in many cases users are opening and reading on their phones, then saving to investigate later on their desktops, and that’s when the conversion is happening. Good stats to keep in mind as you are planning your next email marketing campaign!
Marketers Report Similar Email Conversion Rates on Mobile as on Desktop https://t.co/cIo2E3oPYh @marketingcharts @ANAmarketers
— marketingcharts (@marketingcharts) March 2, 2022
So that’s it for this week’s Monday’s Marketing Minute. I hope you have a chance this week to get out and enjoy some of the Spring weather that is starting to pop up across the country!