Happy Monday, y’all! I hope you’re ready for an amazing week as we say goodbye to January and launch into February! Here’s a few stories I noticed to get your week off in the right track:
eMarketer has found that US adults spent an extra hour with digital content in 2020. Now my first thought was, workers that typically commute to work stayed at home in 2020, so they gained back an hour of time right there. This is all about understanding and focusing on the changes in your customer and client lives as more of them are now working from home. This, and all indications point toward an increased appetite for digital content, and that creates opportunities for your company, if you know how to leverage them.
US adults added 1 hour of digital time in 2020: smartphone time surpassed 3 hours per day for the first time in 2020. #DigitalVideo Time: 2:13, up from 1:46 in 2019 https://t.co/Jom5Dc8e4r vía @eMarketer pic.twitter.com/NKW7FYBHzO
— FLUZO (@fluzo_es) January 26, 2021
Ironically, as the above eMarketer study finds that US adults are spending more time with digital content, comes this story from Social Media Today that found that Facebook’s number of Daily Active Users in the US was actually DOWN in 2020. Count me in that group, over the last few years I’ve gone from checking Facebook a couple times a day, to now maybe checking a couple of times a week. Most of the time I now spend with Facebook is with Facebook Groups that are devoted to marketing and business. I think we will see core user usage metrics fall or stagnate for both Facebook and Twitter in 2021.
A concern for The Social Network? https://t.co/xBdsxIh9vZ
— Social Media Today (@socialmedia2day) February 1, 2021
My timeline this morning was all abuzz with Elon Musk popping into Clubhouse. Probably 75% of the tweets in my home feed were about this. When celebs use a social media platform, it brings a lot of extra eyes to it, and Musk’s popularity is white hot right now, and that will definitely benefit Clubhouse.
Prediction: Clubhouse crashes https://t.co/VcZr0c9uqM
— The Hustle (@TheHustle) January 31, 2021
In a #Clubhouse room with @elonmusk ? pic.twitter.com/O8NL6hYLyV
— Pat Flynn (@PatFlynn) February 1, 2021
That’s it for this week’s Monday’s Marketing Minute! Hope you have a wonderful week and don’t forget to check out #ContentCircus tomorrow night on Twitter at 7pm Central! This week we will be discussing How to Create Buyer Personas For Your Content Marketing Strategy! It will be a great discussion on a very valuable topic! Tomorrow post will be on the same topic, so see you back here in 24 hours!
Oh wait…let’s do one more! I thought this story from The Hustle about the illicit trade for the world’s most expensive fish was interesting, but click through and check out the photos of the fish. Yeah, I know, $300,000 for a fish is completely bonkers, but look at those colors! The fish themselves are absolutely gorgeous!
For centuries, the Asian arowana was just an obscure swamp fish.
Today, it's an endangered status symbol thought to bring good luck to business owners — and prime specimens sell for up to $300k.
Here's the story of how it got there.https://t.co/GBPrcqSYQ3
— Zachary Crockett (@zzcrockett) January 25, 2021
Ok I’m done, see you tomorrow!